Saturday, 11 October 2014 00:47
HNB Assurance recently topped 100,000 fans on its interactive and popular Facebook page, thus becoming the only insurance company in Sri Lanka to reach this milestone and becoming the most active and successful Sri Lankan insurance company in the sphere of social media.
HNB Assurance won a top award for Digital Marketing Excellence under the sub-category ‘Best use of Facebook’ at the fifth CMO Asia Awards Social Media & Digital Marketing Excellence Awards held at Pan Pacific hotel, Singapore recently.
HNB Assurance won this award for its enhanced activations on Digital Media particularly its strong presence on Facebook, becoming the only insurance company in Sri Lanka to have won this award. HNB Assurance to be amongst the winners representing iconic brands around the Asia Pacific region was an outstanding achievement.
Commenting on this achievement, HNB Assurance Head of Marketing Dilshan Perera stated, “We’re in the midst of a digital revolution fuelled by the growth of social media and digital marketing. The future is already here in the transparency and immediacy of the social media phenomenon. We have taken a pioneering role and have become the first among the insurance companies on Facebook to gain 100,000 active fans in Sri Lanka. We have developed a sustained approach to the medium and have been following identified global benchmarks and have become the fastest growing insurance company to hit 100,000 ‘likes’ on FB in a very short period of time.”
The HNB Assurance FB fan page is an extremely cost efficient communication tool as well as a feedback and research tool and idea generation mechanism. It has created awareness and added value to its products and improved the service standards as well as business development in the recent past.
Commenting on this achievement he further stated, “It’s the perfect time to celebrate this amazing milestone, especially with another thrilling value-building landmark in social media. Our FB page has become one of the most powerful communication tools in business as it avails product information, news updates, company events, exciting competitions and novel promotions where customers can also interact and take part. The success depends not merely on the integer amount of likes but also in the fact that our FB page actively engages with our customers. We make it a priority to answer any queries of any kind of our valued fans and appreciate any suggestions or ideas that can improve the standard of their service quality.”
“Our priority is to engage with our customers, in so we have conducted various forms of competitions to connect with our fans, ranging from ‘Selifie’ competitions and Quiz competitions to Movie Competitions and so much more. We want to position HNB Assurance as a positive, creative youth brand,” he added.
The company has also planned to launch some more exciting competitions, viral videos, features and apps in the near future to engage with the current and potential customers and fans in order to become the most interactive Fan page in Sri Lanka.
HNB Assurance PLC is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. HNBA is a composite insurance company with a rating of A (lka) by Fitch Rating Lanka for ‘National Insurer Financial Strength Rating’ and ‘National Long- term Rating’. HNBA is also rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance recently won International awards for Brand Excellence and HR Excellence and also won many awards for its Annual Reports at the Award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka, ACCA Sri Lanka (Association of the Chartered Certified Accountants) and SAFA (South Asian Federation of Accountants)