Hayleys Lighting highlights Philips CFL’s superior technology

Monday, 13 January 2014 00:00 -     - {{hitsCtrl.values.hits}}

Hayleys Lighting announced the launch of its new Philips Lighting promotional campaign with the objective of creating public awareness to the safety aspect of Compact Fluorescent Lamps (CFL) usage. Lighting plays a vital role in the quality of life as it affects productivity, emotion, sight and well-being. Today most individual’s days are spent indoors under artificial lighting. At times people spend as much as 8 to 15 hours under artificial lighting. This is especially experienced at work places, apartments and condominiums which generally require artificial lighting the entire daytime. This can have negative impact, especially if the lighting conditions are not adequate or do not meet the standards specified by the industry for safe usage. “Today, with the escalating cost of electricity and cost of living people are looking for means of cutting down costs and consumption and often compromises on quality and safety for cost saving. Whilst saving is paramount, safety and protection to life and limb needs to be given equal or more consideration due to its impact. The effects on health and wellbeing have far more reaching consequences than saving. It is for this reason that we took this approach with our new campaign. Philips is a brand that leads consumer centric innovation and carries the highest standards in product safety,” said Hayleys Lighting Chief Executive Officer Rahaman Zubair. Therefore the public has the right to correct information, and has the right to decide wisely. The main safety factor to be considered is UV radiation that is emitted by the CFLs. Should the CFL bulb’s phosphor coating be faulty in standard there could be a risk of UV radiation exposure to the user. This is further compounded by the fact that the Permitted Exposure Time (PET) to a CFL is eight hours at a stretch. Very often people spend more than eight hours under artificial light which most often is provided by CFL. Philips CFL surpasses this industry standard to give a 24-hour permitted exposure time. The ability to give this extended time arises from the superior technology of PHILIPs. “Today many CFLs are marketed branded and unbranded in the country. Only a few avail themselves to standards that are stipulated locally and internationally. Therefore it is always advisable to check the safety standards that the product conforms to in addition to the cost savings it would offer prior to making a purchase decision. A decision that could result in far reaching consequences than a few rupees saved,” said Hayleys Lighting Managing Director and Hayleys PLC Director Sarath Ganegoda. Philips CFLs use two protective layers namely the brand uses Cerium glass and secondly it uses the smallest phosphor grain for the glass coating negating any harmful UV radiation escaping the bulb. Philips CFLs also use the latest bright booster technology that ensures more than 80% savings and offers long lasting consistent light throughout the lifetime of the product. Philips CFLs are environmentally friendly due to the lowest mercury content and recycling of mercury and has been certified by Planet ark as being environmentally friendly. Philips initiated and maintained the use of low mercury for its CFLs since 2007.