Saturday, 21 February 2015 01:54
Harpic, Sri Lanka’s No. 1 toilet cleaning brand from Reckitt Benckiser has expanded its range to include Harpic Ultra Power and Harpic Total Powder. The new additions to the Harpic range promises to tackle all the problems that are commonly found in the toilet. It has unique triple action power that removes tough stains, kills all germs and fights odours.
The all new Ultra Power is yet another evolutionary product of the Harpic family. It belongs to the next generation of cleaning solutions. It is Harpic’s strongest liquid toilet cleaner. This premium range of cleaning solution works even below the waterline. Its special formula changes colour when it hits water. It eliminates unpleasant odours and gets rid of all stains and 99.9% of the germs. Its superior cleaning action ensures that even the toughest stains are removed with ease and without much brushing.
Harpic Total Powder is your ‘total bathroom solution’. It is a multi-purpose bathroom cleaning powder that can be used to clean not just the toilet bowls but sinks, floors and tiles as well. Catered to the mass market, Harpic Total Powder is ideal for everyday use and contains extra strength to wash away harmful germs, dirt and tough stains. Its superior blue speckles formula creates more foam to remove hidden germs. To obtain best results, sprinkle Harpic Total Powder on the bathroom surface. Brush it well and wash with clean water to get a sparkling bathroom.
“We are confident that Harpic powder will bring novelty to the portfolio and that it will increase consumer satisfaction with its product performance,” commented Senior Brand Manager Ruchira Money.
“Through the years, Harpic has been committed to being the gold standard in toilet cleaning. With the introduction of Total Powder and Ultra Power, Harpic has further improved to being the expert in toilet cleaners and will reaffirm its status as the Household Care Brand of the year as per SLIM Nielson Peoples Awards,” commented Reckitt Benckiser, Sri Lanka Commercial Director Sinclair Cruise.
As a brand that is synonymous with toilet cleaning, Harpic has pledged to make Sri Lanka a more safe and hygienic place to live through its CSR initiative ‘Saneeparakshaka Sewawa’. Fully-fledged mobile toilet facilities are provided by Harpic for large-scale religious festivals. Six member Blue Harpic squads regularly visit rural households to conduct awareness sessions on the advantages of using Harpic to maintain toilet hygiene.