Hammer BTL facilitates branding of ‘Talking Spaces’ with Viraj Pathirane at helm

Saturday, 18 February 2012 00:01 - - {{hitsCtrl.values.hits}}

“The world is moving away from mass media, Companies are looking beyond the obvious. They are scoping below the surface, in search of new ideas - groundbreaking solutions,” says Hammer BTL’s newly appointed Director Viraj Pathirane adding that, “we are now at a day and age where a comprehensive range of below the line solutions can give any product that much needed new lease of life.”

Hammer BTL, the one stop solution for below the line communication, is a company dedicated to think beyond the line, out of the box and create winning ideas that will build brands. Rapidly expanding since its inception on 16 March 2004, the Company recently announced the appointment of Viraj Pathirane as a Director of the business with effect from 20 January

Viraj (44), a product of S. Thomas’ Collage, brings to Hammer BTL 16 years of experience from the field, where he started as a Projects Manager and soon moved on to greater heights as an Executive Director Projects at Kent. During his tenure in the industry, Viraj has been instrumental in introducing many indoor outdoor solutions to the BTL industry – working directly with both Sri Lankan and International companies to carry out projects overseas.

Speaking on his new commitment the ever confident Viraj stated, “Our motto at Hammer BTL is to get the job done. We will go to any length to deliver our promise on a deadline - using our experience, stamina and creative thinking to give you a solution that will stand out. We will work as an extension of your brand team, giving you professional support in our line of work to make your marketing effort truly effective,” he added.

With a fully equipped workshop located in a very accessible area, Hammer BTL’s in-house facilities give them the advantage of quality control and delivery on deadline. “We don’t cut corners to give you the best!” he avers.

Located in Welikada, Rajagiriya, Hammer BTL today specialises in franchise advertising, fabrication of super structure hoardings, rental and maintenance of Gantries, Tri-visions, LED Screens and hoardings at strategic locations, local authority approvals, handling of events including conceptualising, promotion strategy and creative ideas, team development, interior design and in store branding proposals, seasonal promotional concepts, giveaways and other communication materials etc.