EGB Platinum Sponsor of Pro Foods Pro Pack & Ag Biz 2014

Monday, 1 September 2014 00:05 - - {{hitsCtrl.values.hits}}

Elephant House Ginger Beer (EGB) offered its support to the Pro Food Pro Pack & Ag Biz 2014 exhibition held at the Sirimavo Bandaranaike Memorial Exhibition Hall recently. This marks the fourth consecutive year that EGB has been the platinum sponsor of the exhibition. Being the only carbonated beverage in the local market that uses natural ginger, this partnership is part of EGB’s efforts to encourage local agriculture and the use of home grown agro products in the manufacturing of food items. Visiting the EGB stall, the chief guest of the event Minister of Economic Development Basil Rajapaksa, relished an EGB that was served to him.

“As a home grown brand, we actively promote the use of local produce and are always looking for ways to help the country move towards self-sufficiency in food production. Our continued partnership with Pro Food Pro Pack & Ag Biz is another step in that direction,” said Elephant House Head of Beverages and John Keells Holdings Vice President Daminda Gamlath. “Working closely with Sri Lankan farmers, we source the entire quantity of ginger used in the manufacture of EGB locally. Over the years, we have sponsored several initiatives aimed at enhancing the quality of their lives and will continue to work at strengthening this bond we have with them,” he added. EGB won the crowds over at the exhibition with its refreshingly Sri Lankan flavour. Being held for the 13th successive year, Pro Food Pro Pack & Ag Biz 2014 is the country’s most comprehensive food, beverage and packaging exhibition. As in the past, Pro Food Pro Pack & Ag Biz 2014 covered areas such as agriculture, poultry, livestock, floriculture and many more income generating sectors. With ‘From the Farm to the Kitchen’ being the theme for this year, the exhibition had several concurrent events around each focus area.