DSI holds Dealer Convention in Puttalam

D. Samson & Sons Ltd. held its first dealer convention for the year in Puttalam. Titled ‘Race to Success,’ the convention was held on 26 May at the Carolina Beach Hotel, Chilaw with 102 dealers been chosen and esteemed for their services. This dealer convention is but one of a series of conventions being organised all around the country. 

The primary objective of the campaign was to recognise and honor the company’s business partners in the Puttalam District. As a special highlight, the top 10 dealers from the district were specially recognised with a token of appreciation for their unmatched loyalty. A forum discussion had been organised as a part of the convention in order to address any issues faced by the dealers and to share any other comments and feedback offered by them so as to further strengthen the partnership between DSS and its dealers. 

Attending were Director of D. Samson & Sons Ltd. Kaushalya Perera, Chief Operating Officer Ruwan Kannangara, members of the senior management, members of the sales and marketing staff as well as some of the organisation’s business partners. 

A special highlight of the event was an entertaining fashion show, which was organised to showcase the new product arrivals in the DSI portfolio. Several products from the fashion show were specially featured to educate the business partners in attendance about the products in order to create a better understanding about the range offered by DSI. 

As the main marketing and distribution sector of the DSI Samson Group, D. Samson & Sons Ltd. is one of the largest retail networks in the country that provides footwear, accessories and apparel to the local customer. The company is the sole distributor of local footwear brands including, DSI, Ranpa, Samsons, Jessica, Waves, Beat, Supersport and AVI while also serving as the distributor of many international brands such as, Reebok, Puma, Fila, Clarks, Liberty, Umbro, Florsheim, Red Tape, New Balance, Sketches and Proline Fitness. 

The company’s network spans throughout more than 200 company outlets, 4,000 dealers and 39 sales representatives throughout the island. The vision of the founder of D. Samson & Sons Ltd. is highly utilised in the careful study of the market in order to provide the most demanded products that are specific to that particular area and needs of the customer.