DSI bags another national award

D Samson & Sons (Pvt) Ltd. is the largest footwear retailer in Sri Lanka and controls a market share of 45%. DSI retail outlets are found in every nook and corner of the country and the brand has managed to stamp its name as a strong household brand.

The company was recently named as the Winner under the Apparel, Textile & Leather Category at the National Business Excellence Awards on 30 November 2011.

The National Business Excellence Awards is an annual award competition conducted by the National Chamber of Commerce of Sri Lanka (NCCSL) with a view to recognising business enterprises, which have demonstrated excellence in business, whilst contributing to the economic progress of the country. The award seeks to reward high performers in the corporate world and a range of well-designed criteria was considered spanning across eight diverse perspectives: Business and financial performance: financial stability, steady growth, balanced business portfolio, growth of value addition and performance against the industry.

This further reiterates the company’s market dominance and continued commitment to deliver products to meet the diverse needs of its customer base. The superior customer service and committed sales team have been at the forefront of its service excellence. They have been effectively supported by brand, marketing and distribution teams, creating a winning force despite the highly competitive market scenario.

D Samson & Sons Chairman D. N. R. Rajapaksa and Managing Director R. Nugaliyadda receiving the award