Diva ‘Nidan Ekka Idam’ to give away four blocks of land

Leading detergent brand, Diva launched a mega consumer promotion ‘Nidan Ekka Idam’, to reward its loyal consumers by distributing blocks of lands.

The promotion offers the opportunity for four lucky winners to own a plot of land close to Colombo, each worth Rs. 1 million. With the objective of rewarding more consumers this year, the brand is selecting lucky winners daily, to receive a cash price of Rs. 10,000 throughout the 90-day promotion period.

To enter the draw, consumers are requested to send in three empty sachets of Diva detergent powder (35g, 70g, 250g) or one wrapper from any Diva detergent bulk range (400g, 1kg, 2kg) along with their contact details. Merchants are also given an opportunity this time, to win a daily cash prize, of Rs. 2,500 during this promotion period.

The winners of the daily prizes are asked to send the details of the merchants where they purchased their products in order to enter them for daily dealer draw. Therefore, along with the four land prize winners, 92 daily cash prize winners and 92 merchants are entitled to enjoy the benefit of this mega consumer promotion during the period of 1 May to 31 July.

B.D. Nadisha Priyangi of Piliyandala was the first of four grand prize winners to be drawn at the first monthly draw. Long term Diva detergent user, Nadisha Priyangani said: “I was delighted to hear the news. I am grateful to the Diva team for giving me this opportunity to win a plot of land.”

Speaking about the promotion Marketing Manager Fiona Munasignhe said: “Diva introduced the concept of distributing plots of lands as a part of our mega consumer promotion for the first time in the year 2011 and has carried out the promotion over the last three years. Our aim is to give something back to our loyal consumers that can really make a difference to their lives.”

Diva Assistant Brand Manager Hilal Hashim added: “Diva enjoys a high demand in Sri Lanka, by continuously offering superior value to its consumers. We are not only dedicated to making the lives of our consumers easier by introducing more economical and efficient means to do their laundry, but also committed to uplift the lives of the people through potentially life changing promotions of this nature.”