‘Diva Idame Vasanawa’ back to make dreams come true
Friday, 1 May 2015 00:00
The five lucky land winners of Diva Idame Wasanawa 2014 (from left): K.B. Nisantha Weerasinghe, R.P.D. Rajapakshe, Sameera Sampath, Sisiara Ananda Perera and P.H. Chandra
Diva, a brand that has transformed the lifestyles of its consumers will hold its mega consumer promotion ‘Diva Idame Vasanawa’ for the fifth consecutive year from 1 May to 31 July.
Diva, the flagship detergent brand of Hemas Manufacturing, has helped consumers reduce their burden of washing clothes by being the first brand to offer consumers the convenience of a washing powder at an economical price. Over the years, Diva has strived for continuous product improvement and has recently launched new products in line with consumer wants in order to improve the consumer’s daily lives.
A pioneer in the local detergent powder market, Diva is in constant touch with its consumers. A life-long dream of many Sri Lankans is to own land of their own. In response to this need, Diva came forward to gift valuable plots of land close to Colombo to its loyal consumers with its Diva Idame Vasanawa. In keeping with Hemas’ mission of enriching lives of consumers, Diva continues to delight its consumers for the fifth consecutive year by helping the lucky winners’ dreams come true.
The winners of previous promotions each received 10 perches of land close to Colombo. To date, 16 lucky winners have received 16 plots of land amounting to a total of 1 acre. Diva, a brand that has enriched the lives of many Sri Lankans has awarded more than 300 cash rewards, gold coins and motor bicycles through its promotions over the past four years.
One such lucky land winner in 2014 was Nisantha Weerasigne of Udubaddawa. “I was able to save money, time and energy by using Diva. Today, I have been rewarded with a gift I never expected from Diva. Now I know for certain that I have made the right decision in choosing Diva,” he said.
Another happy winner from last year, Sisira Ananda said, “I have lived for more than eight years in a rented house. My wife went abroad to earn money to buy land. My only child is living in one of my relatives’ houses. Now with this land, we can live as one family.”
The Diva Idame Wasanawa consumer promotion team will be touring towns and villages island-wide, visiting consumers at their door step. This initiative will encourage current and potential customers to participate in this exciting consumer promotion. To enter the draw, Diva consumers are invited to send in any Diva wrapper (Diva soap, Diva regular or Diva flowers) with their contact details to P.O. Box 1289, Colombo.
This year, a total of three winners will have their dream of owning centrally located land close to Colombo a reality. Furthermore, Diva consumers will be entitled to win gold coins on a weekly basis and cash rewards of Rs. 10,000 on a daily basis.
“For the fifth consecutive year, Diva will be transforming the lives of its consumers by offering land. The renewed interest and increased participation over the years have made this promotion a much anticipated annual event,” said Hemas Manufacturing Marketing Manager Fiona Juriansz Munasinghe.
The inaugural Diva consumer promotion titled ‘Ravumata Idamak’ commenced in 2011 with valuable plots of land close to Colombo on offer. In 2012, under the theme ‘Nuwanakkariya Idamak’ Diva consumers were invited to participate in a similar promotion where three valuable plots of centrally located land were awarded to its winners. In 2013 Diva spearheaded yet another mega consumer promotion for the third consecutive time titled ‘Nidhan Ekka Idam’ where four plots of land were gifted to the winners. Last year, five Diva consumers became proud land owners.
Diva currently has a range of washing powders; Diva Regular has a lime fragrance while the newly launched ‘Diva Flowers’ is available in Rose & Lime and Jasmine & Lime variants. Diva also has a range of new and improved detergent soaps available in lime, lemon and jasmine fragrances. Diva white power detergent powder available in the supermarkets offers a superior washing machine compatible detergent powder. Diva also offers a liquid blue product in order to give a complete laundry solution.