Dialog Lord of the Reload rewards over 400,000 subscribers

Saturday, 11 October 2014 00:48 - - {{hitsCtrl.values.hits}}

Sri Lanka’s largest rewards scheme for the number of prize recipients, Dialog’s Lord of the Reload, held its first grand award ceremony for the year at the Dialog Future World in Colombo today. Lord of the Reload produces a grand prize winner of Rs. 3 million every month, and a daily winner of Rs. 100,000 as well as 2,000 daily spot cash prize winners.

The winner receiving the cheque. Dialog Axiata Vice President National Sales Pradeep Keerthirathne, Dialog Axiata Head of Business Mobile Telecommunications Lasantha Theverapperuma, Dialog Axiata Regional Manager National Sales Shyam Hemantha and H.M.A. Sampath Kumara from Ratnapura, the winner of the Rs. 3 million Dialog Lord of the Reload grand prize The award ceremony for the month of September saw H.M.A. Sampathkumara from Ratnapura walking away with the grand prize of Rs. 3 million from the monthly draw. “Dialog Lord of the Reload has undoubtedly become Sri Lanka’s largest and most popular rewards scheme, which today surpassed over Rs. 470 million in prize money disbursed over the past three years,” said Lasantha Theverapperuma, Head of Business – Mobile Telecommunications at Dialog Axiata PLC. “In this fourth edition of Lord of the Reload, Dialog will produce over 200,000 prize winners over the next three months, and this demonstrates our commitment to turn every customer experience into one that is delightful and rewarding every time,” he added. All pre-paid and post-paid Dialog mobile customers are eligible for the draw and qualify automatically. Every Rs. 50 spent on reload or a recharge card, or bill payment gives customers one entry to the draw. Every Rs. 100 spent gives double winning chance as a bonus. For example, Rs. 100 gives customers four entries into the draw.