DHL partners HSBC Colombo Fashion Week for third consecutive year

Friday, 24 February 2012 00:01 - - {{hitsCtrl.values.hits}}

DHL, the world’s leading logistics company, recently announced its partnership with HSBC Colombo Fashion Week (CFW) as the fashion logistics partner for the third consecutive year, thereby reinforcing its support towards the apparel industry. Globally, DHL partners with fashion week events in 15 countries across four continents.

Malcolm Monteiro, Senior Vice-President & Area Director, DHL Express South Asia, speaking on this partnership, said: “As the apparel industry aims to transform Sri Lanka into an Asian apparel hub, events of this magnitude will no doubt create a positive impact. Textile and Fashion has always been a key focus sector for DHL globally and therefore partnering with HSBC Colombo Fashion Week is a step in line with that. Globally, DHL has been a critical partner for leading apparel manufacturer and design houses in ensuring their products and design supply chain is managed smoothly and on time from the thread to the store. ”

Thomas Tieber, Chief Executive Officer, DHL Global Forwarding South Asia, added: “Apart from logistics support, we will also be organizing a workshop for the designers and other participants of the HSBC CFW to educate them on the logistics and express services applicable to the fashion industry. This will empower upcoming designers with knowledge on how to get their goods to market by leveraging on what we do best.

Ajai Vir Singh, President of HSBC Colombo Fashion Week said “Fashion logistics is one of the most crucial aspects of the fashion world, it fulfils consumer desire, DHL has been the fashion logistics partner of HSBC CFW for last 2 years. They walk hand in hand with us to create a robust solution for Sri Lanka’s fashion design industry.”

DHL’s fashion customers range from a number of large retail groups and manufacturers with complex warehousing and distribution requirements through to small, independent boutiques requiring a one-off service. Whatever the size and scale of the company, DHL is committed to offering innovative end-to-end solutions to the fashion, textile and garment industry.

DHL is one of the leading international logistics service providers for the textile and garment industries, providing services ranging from procurement of material to sample production, quality control, warehousing and processing of garments to direct delivery to shops. DHL’s customers include both small, independent fashion boutiques requiring a one-off service as well as large apparel exporters such as MAS, Brandix, Hirdramani with complex requirements.