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The Sri Lanka Dental Association (SLDA) recently renewed its endorsement of Clogard toothpaste thereby taking the SLDA-Clogard relationship to a record unbroken 15 years.
The SLDA first endorsed Clogard in 1998 and has renewed the endorsement on an annual basis ever since. The brand is one of the leading oral care players in the market and has, over these fifteen years, maintained the quality and the standards of the Sri Lanka Dental Association as a serious oral care provider to the nation.
Launched in 1992, Clogard brings with it the heritage of a family tooth paste which harnesses ‘the best of nature and science’ as a brand which understands the local consumer needs. It successfully combines scientifically tested fluoride with the time-tested goodness of clove oil making it a unique toothpaste which takes care of the nation’s oral health care.
Clogard enjoys top billing as one of the leading oral care players in the market and is the second biggest brand in the product-rich Hemas Manufacturing portfolio. The Hemas Group is one of the leading conglomerates in Sri Lanka with a focus on five key sectors – FMCG, Healthcare, Transportation, Leisure and Power Generation.