Daily FT commends MTI for strategy and research

Daily FT, Sri Lanka’s first and only dedicated business newspaper, has just completed a major strategy review and strategic directional planning with MTI Consulting.

“Within just two years, the Daily FT has proved to be the main source of business news for Sri Lanka’s corporate sector, with a growing customer base. When we started two years ago, MTI Consulting helped us with our strategic thinking process and provided the much-needed strategic clarity at that stage. Two years on and growing very fast, we felt it was prudent to carry out a strategic review of the Daily FT and develop strategic initiatives that will help us propel even further. The current study and recommendations have once again proved to be very effective,” said Sujan Wijewardene, Director of the Wijeya Group, which also publishes the Daily Mirror, Sunday Times, Hi!! Magazine and many other local language publications.

Speaking at the final presentation, MTI Consulting CEO Hilmy Cader said: “In an industry that is generally not a high user of consulting and market research, Daily FT’s decision to engage in it has proved to be a prudent decision and is paying off. With the post war optimism in the country and changing lifestyles and mindset, Sri Lankan media organisations need to use more formal research as a means of tracking, understanding and responding to these changes.”