Friday Dec 13, 2024
Friday Dec 13, 2024
Monday, 23 July 2012 00:46 - - {{hitsCtrl.values.hits}}
Ethical Sri Lankan brand Conscience, developed its first collection using ethical fabric developed in Sri Lanka, which is now in stores. Conscience, whose philosophy revolves around a supply ‘chain of happiness’, a concept that sees an effort to better every part of the supply chain is taking steps to impact communities.
A brand, which is just two years old, in the past has used fabrics from areas within the South Asian region. It started from a remote part of South India, as that fabric centre followed ethical practices from growing cotton organically to weaving. This was the start of the journey for Conscience. In its second collection it used fabrics created by the iconic Bibi Russell of Bangladesh. These fabrics were the product of the program ‘Fashion for development’ and were well received. The first two collections coupled with the design philosophy, got Conscience featured in New York Times.
It was last year that the creative team of Conscience found a source in Sri Lanka, Kurunegala to be precise, that could develop fabrics with an ethical focus. After months of development, the desired results were achieved.
“Somehow we always wanted to get close to home when it came to ethical fabric development, as the benefits from these projects are multi-dimensional, and finally we found a place that could work with us to create ethical fabrics. So here we are, an ethical Sri Lankan brand using Sri Lankan ethical fabric. We want to do a lot more with this,” says Ajai Singh, who looks after the creative duties of the brand Conscience.
The soft muted colours of this collection were created in Kurunegala. It has stripes, checks and also present in abundance is the usual humour in the design philosophy. The fabric texture is very soft with interesting tweaks in the pattern.
Conscience also retails in India and Italy. The new collection is available at Cantaloupe Boutique at Galle Face Terrace and at 32 Ward Place. It is shown on the Facebook page of Conscience www.facebook.com/pages/conscience
