CMA to conduct two-day hands-on workshop on business analytics and big data

The Institute of Certified Management Accountants (CMA) of Sri Lanka and Certified Professional Managers (CPM) in association with IFIM Business School, Bangalore, India with support from Association of Management Development Institutions of South Asia (AMDISA) has organised a two-day hands-on workshop on ‘Business Analytics and Big Data’.

The workshop will be held from Wednesday, 20 January to Thursday 21 January at Distance Learning Centre, 28/10, Malalasekara Mawatha, Colombo 7.

Businesses have realised that analytics is an important driver for profitability, return on investment and operational efficiency of all organisations, now and in future. Of late, e-commerce, web analytics, M-commerce and social media analytics have also gained huge momentum. To capture competitive advantage, in addition to traditional analytics knowledge, organisations are looking for professionals with big data analytics skill sets. 

With this in mind, this workshop has been designed for business analytics practitioners and academia from finance, accounting, operations, retail, marketing, HR, IT, and others who are interested in understanding how analytics tools – with emphasis on big data analytics tools – improve decision-making process. 

The workshop will primarily focus on hands-on training with data-driven techniques- both exploratory and predictive analytics tools – for mining business data. Following topics will be discussed:

• Evolution of Business Analytics form Analytics 1.0 to Analytics 3.0 (Big data analytics techniques)
• Hypothesis-driven culture based on Statistical tools vs. Data-driven techniques
• Market Segmentation and Clustering
• Predictive analytics 
• Decision Trees
• Forecasting Models :Time series Models
• Hands-on Practice on Rattle(R based UI) and SPSS 

Participants will be walked through some analytics applications for business problems in marketing and CRM, retail, banking and finance, telecom, HR etc. In addition, they will be exposed to big data world –in particular to web analytics and E-commerce analytics (Computers will be provided to each participant).

The Analytics experts from IFIM Business School Bangalore, India will conduct the workshop with Hands-on Sessions. 

Those interested to register should contact the CMA secretariat Ms. Shanthi on 071-4705536 or e-mail: [email protected].