CIM Talking Point to present insights on the Asian mother

Thursday, 18 October 2012 00:23 - - {{hitsCtrl.values.hits}}

The CIM Talking Point titled ‘The Asian mother – how well do you know her?,’ organised by The Chartered Institute of Marketing (CIM) Sri Lanka Region will be held on Wednesday, 24 October 2012 at the Palm Lounge, Galle Face Hotel from 6.00 p.m. onwards.

The presentation will be conducted by qualitative research expert Rinita Singh, Managing Director of the Quantum Group, Asia Pacific. Singh, who is based in Singapore, is actively involved in the group's business development and growth strategy across divisions and geographies.

She is a graduate of the Bombay University, India and of the Northwestern University, Illinois, USA. Prior to her role at Quantum, Rinita worked for J. Walter Thompson, India, where she obtained her first exposure to qualitative research and strategic thinking.

The Quantum Group has extensively researched mothers across Asia for different brands and categories through qualitative research and ethnography. The organisation has observed that a mother’s role, values and needs have transitioned under the influence of modern forces of change – both at a macro as well as a micro level.

The very idea of being a woman and the concept of motherhood has taken on a new meaning and a new face in the present day. Singh will discuss some of the key learning’s from these studies and conduct thought starters to stretch your perspectives during the presentation.

The program undoubtedly will help managers to discover how to create products, experiences and stories that would connect better with mothers through the findings from mothers across Asia.

The Chartered Institute of Marketing Sri Lanka Region organises many versatile events catering to the varying needs of its members, thereby adding value to its membership and contributing towards excellence in the marketing profession of Sri Lanka.

The CIM Talking Point series has been initiated as a part of the Continuous Professional Development (CPD) program, which enables the members of the institute to further their professional careers. In order encourage its members to avail themselves of these valuable programs, CIM Sri Lanka Region has made the CIM Talking Point series free for the first 50 chartered marketers who register for the program. A discount of 50% is offered to all CIM members.

The CIM Sri Lanka Branch could be contacted on 0112564860 for further details on the event.

The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for marketing, represented locally by the CIM Sri Lanka Region. CIM Sri Lanka strives to continuously support and uplift Sri Lanka’s marketing profession through education and a host of training and development initiatives.