CH17 partners with IScientia of UK to provide next-gen loyalty and HRM solutions

To prop up its technologically superior ‘NFC loyalty Program,’ CH17 will enter in to a strategic partnership seeking the expertise of iScientia– a leading technology solution company in Surrey – todevelop and customise it solutions for all its loyalty schemes and customer relationship management programs currently underway.

Having embraced the world’s best in class NFC technology for its flagship program for the Sri Lanka Apparel – the Ransalu Privilege, CH17 is now aiming at providing a complete solution beyond discounts and points to its card holders as well as the merchants who are registered under its loyalty network.

These include data mining, engaged sales and marketing management, customer profiling based on customer preferences, purchase history (records), frequency, etc., all of which will be bundled as basic offering to CH17 loyalty members.

Several other unique features such as Geo-fencing, proximity based communication, iBeacon based indoor navigation, mobile instant rewards, customer insights, data visualisation and reporting, mobile payments, effective and measurable promotions, membership programs, targeted instant rewards,multi-merchant programs, white labelling will also be provided to selected merchants on a case by case basis, CH17 CEO Jumar Preena said.

iScientia is a registered company based in the UK. Founded by Nuwan Weerasinghe a Sri Lankan entrepreneur based in Surrey, this firm is a popular software consultancy and solutions provider focusing on mobile based CRM and loyalty platforms for a number of retail chains and outlets in UK.

Nuwan is ably supported by a team of IT undergraduates mostly from the local Universities who have hands on experience and knowledge of latest technologies within the industry, guidance of senior management with an international perspective.

“We are indeed privileged to be associated with iScientia, as they come from a background of a matured retail market and technologically advanced IT cum marketing environment,” said Jumar. “We want to exchange our expertise in the field of the focused loyalty platform with innovative technology,” he added.

Nuwan Weerasinghe, founder of iScientia, said that his firm has the all-important platform with ready to plug-in supporting applications and programs which enable a loyalty program unique to the implemented company. “We only have to customise to the needs of CH17’s merchant base.”

“Time is money, so we don’t have to spend time developing programs and apps, which is also costly in terms of man hours. Our programs are literally ‘pre-fabricated’ all we got to do is to customise according to client preferences and needs. It’s a platform built with cutting edge technology, sealed with a promise of stability, agility and a strategic vision to be future ready.”

iScientia was formed in 2007 identifying the service requirement in hospitality sector for affordable and agile software solutions.  Today, the company has diversified its systems and consulting portfolio to payments, aviation, system security and loyalty services.

We expand geographical boundaries with our presence servicing clients from Asia, Europe and Australia.  Our strength is in our technology and our exposure in the financial epicentre in Europe.

Being a Microsoft recognised Bizpark member and use of Microsoft Azure, Xamarin and cloud technologies open us the opportunity to develop a most up-to-date product range in various market sectors e.g. NUV Loyalty platform, Emptor CRM system, Congressio Event management system, and Culina Restaurant Management system, Nuwan explained.

Jumar and Nuwan exchanged documents offering their respective services and scopes recently and hoped to strengthen their relationship through sharing and exchanging of ideas.