Ceylinco Life’s top policyholders in grand seaplane adventure

Saturday, 13 August 2011 01:51 -     - {{hitsCtrl.values.hits}}

A select group of high net worth customers of Ceylinco Life were recently treated to a new experience in family fun in the form of a seaplane excursion to the hill country capital Kandy.

Designated as ‘Platinum’ members of a new ‘Premium Club’ launched by the country’s life insurance leader, 20 policyholders selected by Ceylinco Life and their family members were accorded this exclusive privilege as a reward for their loyalty.

This was the first occasion that an insurance company in Sri Lanka utilised the SriLankan Airlines air taxi service for a loyalty rewards programme.

For the policyholders and their family members, it was an exciting first-time experience flying at low altitude in a propeller-driven seaplane.

Four flights ferried the lucky recipients of this latest Ceylinco Life reward from Peliyagoda to Polgolla in Kandy, from where they were taken by coach to the plush Earls Regency hotel for lunch, tea, a gala dinner and breakfast, before they emplaned for the return flights to Colombo.

“Ceylinco Life has always set the standards for customer rewards, with spectacular events like the Family Savari series of luxury cruises, overseas holidays and full-day outings,” the company’s Managing Director R. Renganathan said. “With this latest event for our Platinum policyholders, we have raised the bar further.”

He said this seaplane excursion to Kandy is the first of a new series of exclusive annual loyalty rewards targeted at a select segment of policyholders who would be handpicked by the company.  

Details of rewards to be accorded to policyholders in the ‘Gold’ and ‘Silver’ categories are to be announced in due course, Renganathan said.

“We believe that our policyholders should always ‘feel the difference’ of having Sri Lanka’s leading life insurance company as their life insurance partner,” he added.

Ceylinco Life has already announced that in the 5th edition of its Family Savari event, 2,260 people from 565 policyholder families will be treated to three ‘savaris’ to China, Singapore and Leisure World, between March and May 2012.