From walking on the Great Wall of China to plummeting down the water slides of Leisure World, policyholders of Ceylinco Life were treated to experiences of a lifetime when the fifth Family Savari of the life insurance market leader got underway in April 2012.
The month began with 15 policyholders and their family members, a total of 60 people, flying to China for an all-expenses paid holiday in Beijing. Thereafter, another 2000 people representing 500 policyholders and their family members spent a day of thrills and spills at the theme park in Avissawella on the Friday following the New Year weekend.
There is more to come, however: On 25 May 2012, another 50 policyholders and 150 family members will fly to Singapore for an all-expenses-paid holiday courtesy Ceylinco Life.
“The only thing these people from all parts of Sri Lanka have in common, is their choice of Ceylinco Life as their life insurance partner,” the company’s Director and Deputy CEO Thushara Ranasinghe said. “No other insurance company in Sri Lanka rewards its policyholders as much. Neither does any company promote interaction, harmony and family bonding by bringing together such large numbers of customers at a single event.”
In all, 2,260 people will benefit from the fifth edition of Ceylinco Life’s Family Savari programme, taking the total number of people rewarded since the inception of the promotion beyond 11,000.
The promotion is intended to generate greater awareness of and interest in life insurance in market segments as yet unprotected through insurance, reward existing policyholders for keeping their policies active and to provide an incentive to others to revive and maintain their policies.
The promotion runs from July to December each year, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Accounts (CRAs) can earn multiple winning chances.
Independently rated as one of Sri Lanka’s most valuable brands, Ceylinco Life has more than 850,000 lives covered by active policies and has been the market leader in Sri Lanka’s long term insurance sector for the past eight years.
The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service and professional development.