CEAT adds two more car sizes to Radial range – ‘Milaze’

Friday, 31 August 2012 00:35 - - {{hitsCtrl.values.hits}}

CEAT Kelani Holdings has announced the launch of two more sizes of radial tyres under its new ‘Milaze’ range for cars, widening choice for users of Sri Lanka’s best-selling radial tyre brand.

The two new sizes, 185/70 R 13 and 165/70 R 14, fit popular cars such as the Nissan FB 14, Honda City (2001), Corolla AE 90 and similar models, Mitsubishi Lancer CK 2, Suzuki Swift, Toyota Vitz, Nissan March (Beetle) and Toyota Belta, the company said.

The addition of these CEAT Milaze radials to the company’s radial tyre portfolio increases the number of sizes offered by the brand in the car tyre segment to 10.

“The Milaze range has been an instant hit in the market, encouraging us to offer a wider choice of sizes to match the cars on the roads in Sri Lanka,” said CEAT Kelani Holdings Vice President Sales and Marketing Ravi Dadlani. “More sizes are on the way to ensure we have a complete portfolio of superior quality radials in the market.”

CEAT Kelani Vice President Commercial and Business Development Raman Rajagopalan said, “The CEAT Milaze tyre has been developed to international design, construction and standards. This will facilitate penetrating the export markets in 14 countries, helping to augment the company’s export earnings.”

The CEAT Milaze range of radials launched earlier this year, represents improved performance features including a stylish tread pattern and improved compounds that offer greater riding comfort and longer tyre life.

CEAT’s radial tyre segment grew 50 per cent over the last three years, maintaining the brand’s position as the number one car tyre in Sri Lanka. CEAT Kelani Holdings also produces a range of radial tyres in popular sizes for vans.

A National Business Excellence Award winner in 2010 and 2011, CEAT – Kelani Associated Holdings is an Indo-Sri Lanka joint venture between the RPG Group of India and Kelani Tyre – Sri Lanka. The company operates three manufacturing units manufacturing truck, light truck, radial, motorcycle, three-wheeler and agricultural tyres and employs a workforce of 900 people.

Besides its dominance in the radial tyre segment, CEAT’s market shares in the Truck and Light Truck, Three-wheeler and motorcycle tyre segments stand at 58 per cent, 40 per cent and 15 per cent respectively, making it the single highest selling brand in Sri Lanka in these categories.