Citizens Development Business Finance PLC (CDB) today launched the second edition of its acclaimed ‘CDB Sithumina 2012/13’. Under this tri-annual draw, not only does one save more…one can also earn more and win more.
Under the options on offer, customers are invited to save Rs. 10,000 in a CDB Fixed Deposit or Rs. 5,000 in CDB savings accounts and thereby be in the running to win from three luxury brand new jeeps once every four months.
“If you are a prudent saver, you get bonus opportunities of winning with every additional Rs. 10,000 Fixed Deposit and Rs. 5,000 savings you make. That’s not all. You also get the highest benefits for your investment, thus making your dreams come true with ‘CDB Sithumina’,” said Director/Chief Marketing Officer Malcom Weerasuriya.
The lucky winners of the luxury jeeps in CDB Sithumina 2011/12 were S.K Ganeshan of Wellawatta, Yudheera Salinda of Anuradhapura and B.K.E.J Rodrigo of Wattala. “I was extremely surprised to find out that I was the lucky winner in the Sithumina draw and was very happy and excited about winning the jeep,” said Rodrigo, a senior citizen.
“All you need to do is to walk into any of CDB’s outlets which are conveniently spread across the country, make your deposit ... and who knows … that jeep might surely be yours,” Weerasuriya added.
With 40 online connected outlets, the brand CDB ranks 50th from among the Top 100 Most Valuable Leading Brands in Sri Lanka by Brand Finance Lanka in 2012.