CBL sales force bags six awards at National Sales Conference 2012

Sri Lankan confectionery powerhouse Ceylon Biscuits Ltd., (CBL) and its subsidiaries emerged triumphant, securing six awards at the recently held National Sales Conference 2012 (NASCO) organised by the Sri Lanka Institute of Marketing (SLIM)

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The CBL team walked away with three gold awards, two silver awards and a bronze at the premier event which recognises sales excellence, rewarding and motivating sales professionals to achieve greater heights.

Ishara Thalahitiyage, Territory Sales Officer of Convenience Foods Lanka, CBL’s listed subsidiary which manufactures and markets a range of food products in Sri Lanka including Lankasoy Brand of soya meat bagged the gold award for the Most Outstanding Front-Liner of the Year in the FMCG (Fast Moving Consumer Goods) category as well as the gold award for the Over-all Most Outstanding Front-Liner of the Year.

The other gold award for the group was secured by Nilantha Rangana of Plenty Foods Ltd, CBL’s subsidiary which specialises in producing nutritional food products such as Samaposha. Rangana emerged the Most Outstanding Sales Executive in the FMCG category while Nishantha Ekanayake and Sathsara Fernando of Ceylon Biscuits Limited bagged the silver and bronze awards respectively for the same category. Athula Wellagiriya, an Area Manager at CBL who overlooks sales of Munchee biscuits, secured the silver award for Most Outstanding Territorial Manager in the FMCG category.

CBL is a leading confectionery manufacturer in Sri Lanka with heavy focus on its distribution network and marketing activities. The company places a high emphasis on the development of its employees who play a major role in the success of the organisation. As a result of continuous training programs and career development initiatives carried out by CBL, its sales team has over the years shown excellent results living up to the expectations of the company, and has been instrumental in gaining leadership in markets the company operates, and this national level recognition stands as a testimony of their excellence. CBL sales force enjoy accelerated career progression opportunities which allow them to rise from the most junior front-liner level, to the position of  ‘Head of the Team’ which is currently held by the Group Director.   

Organisers of NASCO 2012 said they received a record breaking number of entries this year from over thirty companies across all industries. NASCO’s objectives are to raise the standard of sales professionalism in the country, recognise and reward the performance and the potential of sales professionals and to enhance the profile of the sales profession.