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Global footwear giant Bata has announced its foray into the Sri Lankan e-commerce market and its partnership with popular online market place to tap growth potentials in the local e-commerce space.
Bata has been hugely successful in all countries where it operates, offering convenient shopping and a huge assortment for customer’s offline.
To reposition Bata as a top brand in Sri Lanka, more focus and attention will be paid to the development of e-commerce business, while retail business will continue with the brick and mortar stores. Wholesales and institutional sales will be additional verticals to bring quality footwear to the people.
Bata has taken pride in being a footwear solution for a large assortment of quality products, competitive prices and a great shopping experience. The company announced that it is now set to enter Sri Lanka e-commerce market and engage customers through novel ideas, a wide range of footwear products, great prices and seamless services.
Sri Lanka is one of the leading countries in technological advancement, with a rapidly growing Internet penetration rate and consequently experiencing a rise in online shopping trends. We make sure that we provide the best deals for 100% quality products along with exceptional customer service all Bata customers.
Bata Sri Lanka Manager Multi-Channel Dhanrakshan Shadagopan said: “Bata will a success story with the online market penetration in Sri Lanka which will allow us to offer unique value propositions such as a secure brand buying experience and free shipping offering to Sri Lankan customers. We are looking forward to raise the bar in terms of providing incredible online deals for the Sri Lankan ecommerce market.”
Bata Shoe Company of Ceylon Ltd. was incorporated on 9 June 1950 at Grand Pass, Colombo in a small warehouse with 53 employees. Bata’s initial representation in Sri Lanka was only in the city of Colombo with retail operations commencing in 1951 from one outlet in the main street – Colombo 2. In the same year, the manufacturing was shifted to Ratmalana, the present location. In 2016, Bata’s 66th year anniversary of serving the nation was proudly celebrated.
