BASF launches Master Builders Solutions in Sri Lanka

Monday, 1 December 2014 00:16 - - {{hitsCtrl.values.hits}}

New global brand bundles products and solutions to better serve local construction industry BASF started to offer the Master Builders Solutions brand in Sri Lanka on 25 November 2014 as part of its phased launch process. The new global brand strengthens BASF’s industry orientation and reflects its commitment to provide the construction industry with customised products and solutions from a single source. The portfolio of products and services marketed under the Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products. Panduka Weerasingha, Managing Director of BASF Lanka said, “A powerful brand builds trust and confidence. Master Builders SolutionsTM brand is based on a more than century-old tradition of innovations for the construction industry. By bringing together all the specialty brands that have been part of BASF Construction Chemicals’ portfolio before, we will be able to better serve our customers from the construction industrywhile strengthening their awareness of our existing range of products and offerings.”

“Master Builders SolutionsTM embodies our ability to collaborate across technologies and functions on a global scale. That way we create solutions geared to meet the individual construction chemical challenges of our customers,” said Himanshu Kapadia, Vice President, Market Management, Construction Chemicals of Asia Pacific. Customers will benefit from the know-how and experience of a global team of BASF experts for the construction industry form the core of Master Builders Solutions. “ Strong brands for customers and partners The launch event was followed by introduction of the new brand with Finco Engineering Ltd, distributor for BASF Lanka. Leading Sri Lankan contractors, consultants, architects, developers, industrial clients and channel partners attended the event. The wide range of products and services marketed under the brand now features a globalised naming system, helping BASF to support customers and partners with a promise of constantly high quality and consistency in products and services.