Atlas and Walt Disney collaboration in Sri Lanka

Thursday, 14 June 2012 00:46 - - {{hitsCtrl.values.hits}}

Atlas, the market leader for office and school products in Sri Lanka, has tied up with the Walt Disney Company to be the exclusive distributor for Disney in the school and office products market.

Atlas is also the exclusive partner in the category for Warner Brothers, Looney Tunes, Marvel Comics, Cartoon Networks and Ben 10 iconic brands.

Atlas COO/Director Marketing Nishantha Hennedige stated: “With Disney and the existing portfolio of characters Atlas can offer consumers an unparallel range of products as well as open up new avenues for export.”

Disney images have captured the hearts of children all over the world. Winnie the Pooh, Mickey, Minnie, Princess and Cars are some of the more popular images that will be depicted in our range of products.

Ceylon Pencil Company (Pvt.) Ltd established in 1959 the market leader in school and office products is building its brand ‘Atlas’ across South Asia, “the sub continent is potentially the largest single market for school products in the world,” stated Hennedige and Atlas is well poised to take advantage of this market in the coming years.