Asian Paints launches Apex Roof Guard in Sri Lanka

Saturday, 23 March 2013 00:00 -     - {{hitsCtrl.values.hits}}

Asian Paints has elevated the protection provided by its products to a new level, roofs, easily one of the most vulnerable surfaces to be defended against the elements with a coating of paint.

The launch of Apex Roof Guard in Sri Lanka by the India-headquartered coatings giant provides builders with a new high-quality coating tested over 18 months before its launch, for colouring and protecting roofs. The paint should be applied after a coating of Asian Paints’ exterior sealer for best effects and economy.

The company said that this is a modified acrylic based pigmented water soluble coating specially developed for roof tiles and asbestos roofing sheets, Apex Roof Guard is available in seven attractive colours tile red, green, cascade twilight, red, blue, Harris red and brown and in containers of one, four, 10 and 20 litres.

“It is highly adhesive, non-flammable and has outstanding weather, algae and fungi resistance, helps to prolong the life span of roofing while contributing to the aesthetics of the building,” Asian Paints Lanka’s Director/General Manager Joseph L. Pulikottil said.

“Apex Roof Guard is an exciting and significant addition to our extensive product portfolio in Sri Lanka,” he said. “Roofs in many parts of the country are exposed to scorching sunshine and torrential rains, resulting in discolouration and weakening. This product will keep roofs looking brighter for longer.”

Pulikottil also said that, “Asian Paints has been appointed as the sole paint supplier for two of the leading manufacturers of Asbestos roofing sheets in Sri Lanka.”

Asian Paints Lanka was the first overseas acquisition of Asian Paints, one of India’s most respected multinationals with international operations in 24 countries. The company manufactures an extensive range of paints including Asian Paints Royale, Classique and Premium Interior Emulsion, Royale Play and Royale Play Matallics, APEX Ultima weather proof exterior emulsion, APEX weather proof exterior emulsion, ACE exterior emulsion, Decora economy emulsion and enamels, varnish, wood finishes, enamels, thinners, industrial paints, clear lacquers, AP Kote wall putty and exterior fillers.