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Asbicon opens new office in Sri Lanka to bolster presence in South East Asia
Asbicon Group, one of the world’s leading consumer goods specialist firms enabling retail and distribution effectiveness, recently established its presence in Sri Lanka in a bid to further strengthen its presence in the South East Asia region.
Primarily aimed at meeting rapidly growing client requirements, this new presence will sup
port the business needs of the existing clients and cater to the rising demand of the broader Southeast Asia and Middle East regions.
Headquartered in Forest Park, Berkshire, UK, with offices and presence across Asia and Europe, Asbicon addresses the client’s demand and value generation needs through its three verticals of Consulting and Training (in partnership with Kantar Retail, a WPP Company), Data and Software, and, Dezign.
Asbicon does consulting and training in partnership with Kantar Retail (www.kantarretail.com) and specialises in consumer goods clients, enabling retail and distribution effectiveness. In the field of data and software, Asbicon supports the client’s journey from insights to ideation through to implementation, thereby enabling business thinking with relevant business tools by way of analytics, creating sales productivity focused IT solutions.
With ‘Dezign Services’, Asbicon helps conceptualise, design and implement the client’s Point of Purchase Design and activation needs through creative brand communication in print, video, animation, 2D and 3D designs, digital, e-learning, etc.
Drawing from its extensive experience of working with multiple clients across 50+ nations (Fortune 500 and local clients) Asbicon provides practical solutions on insight generation and adoption, strategy ideation and implementation of the operational plans supported by the Data Analytics and Point of Purchase Dezign Services.
Operations in Sri Lanka will be led by Terrance Niranjan Abraham ( [email protected]) who counts more than 20 years of experience in consumer goods both in sales and marketing spanning channel sales, customer and trade marketing functions and brand management.
Over the years Abraham has been in the forefront of many initiatives and successfully managed and built sales teams, to overcome challenges in the ever-changing retail environment and modernisation of trade. He will spearhead the Colombo office as Associate Director.
Prior to joining Asbicon, Abraham held various positions of increasing responsibility including General Manager (Sales), heading the sales function of Hemas Consumer Brands (one of the biggest local FMCG companies in Sri Lanka) and Head of Business for Richardson Electrical focused on consumer lighting, protection and power for many global brands. He will report directly to Managing Director, Ankur Shiv Bhandari who is based in the UK. For more details regarding Asbicon, please visitwww.asbicon.com.
