Sunday Dec 15, 2024
Sunday Dec 15, 2024
Tuesday, 15 November 2011 01:26 - - {{hitsCtrl.values.hits}}
Arugam Bay Beachwear, the young Sri Lankan brand with dreams to make a strong international mark, started the groundbreaking association with the top European designer and Spain’s number one Agatha Ruiz de la Prada early this year.
T
he first collaboration started with a footwear collection followed by amazing beachwear and a swimwear collection that is launched this week.
Agatha Ruiz de la Prada is a household name in Europe with collaborations with some of the biggest names in the world, so for Arugam Bay beachwear, a young Sri Lankan brand, it was quite a breakthrough to get involved with an international name.
“We want to create a strong Sri Lankan brand which makes international impact and has a following across the globe for that we have developed interesting plans. Yes we are a small brand with huge dreams and by god’s grace we will get there. Agatha’s tie-up is already in its second phase.” Says Arugam Bay Beachwear CEO Ajai Vir Singh.
Arugam Bay Beachwear which has its design philosophy firmly rooted in sounds and sights of Sri Lanka has created quite a stir in Sri Lanka, it already has small presence in India and is about to enter Maldives.
The unique property of Arugam Bay Beachwear is the story of its colours that find its inspiration in everyday objects that surrounds the population.
The colours are not by the book but inspired by the above elements.
Arugam Bay Beachwear has already opened up the market for other competitors to enter, some of them are using similar names to gain markets share.
