Archetyping comes to Sri Lanka

• Top leaders Niranjan Deva Aditya, Suresh Shah to address forum

Michel Nugawela will introduce Leadership Archetyping at a VIP CEO Breakfast Forum on 25 May to an audience of CEOs and leaders in government and not-for-profit organisations. 

Nugawela brings over two decades of senior level corporate consulting in brand strategy and identity development with related specialisation in change strategies across newly rebranded or repositioned organisations.

Based on a disruptive Jungian psychological approach to individuation and leadership, the 12 archetypes reflect the various roles that leaders can play in organisations and put a human face to the attitudes, interactions and patterns of behaviour that influence their effectiveness. 

Each of the 12 archetypal dimensions of leadership bring a set of strengths and skills that are able to significantly enhance and transform executive and team roles by connecting cognitive functions with the unconscious mind.

The 12 archetypes or patterns of behaviour identify the personality makeup and leadership style of CEOs and leaders. Most CEOs only display their Warrior, but each archetype has its positive and Shadow energies. Michel Nugawela will explain how the key to matching personal strengths and competencies to executive roles and challenges is by integrating each of the 12 archetypes and making the “unconscious conscious” – or becoming aware of and transforming the Shadow side. 

“The Warrior is actually the fundamental archetype for leadership,” says Michel. “The basic requirements of the Warrior leader in its positive pole are mental toughness, professional competence, emotional control, realistic decision-making and motivating others to the highest levels of achievement. But leaders who lack consciousness of the fullest potential of the Warrior archetype can also slide into its negative pole and see their role as a ‘win at any cost’ version of leadership.”

Associated with the launch, and addressing the gathering, will be Niranjan Deva Aditya, Conservative Member of the European Parliament for South East England, and Suresh Shah, Chairman, Ceylon Chamber of Commerce. 

Deva Aditya is a board director at Aitken Spence Plc, Melstacorp Ltd., Distilleries Co of Sri Lanka Ltd., and MTD Walkers Plc. Shah is the Director/CEO of Lion Brewery Plc, a Board Director at Carson Cumberbatch Plc and Bukhit Darah Plc and a Commissioner of the Securities and Exchange Commission.

Nugawela has branded and repositioned many of Sri Lanka’s most renowned and respected brands, including Aitken Spence Plc, Hayleys Plc, Dipped Products Plc, Nations Trust Bank Plc, HNB Acuity, Heritance Hotels & Resorts, Lion Lager, Elephant House and Carson Cumberbatch Plc’s regional palm oil businesses in Indonesia, Malaysia, Singapore and India. 

Nugawela brings over two decades of entrepreneurial expertise at senior level corporate consulting that includes brand strategy and positioning, brand architecture, new product/service and value proposition development, corporate and brand identity development and packaging design. 

His extensive experience also includes understanding, evaluating and determining the role of brands in complex situations such as mergers, acquisitions, spin-offs, and diversifications, with related specialisation in change strategies across newly rebranded or repositioned organisations that result in new mindsets and behaviours by individuals and teams.