expands access to over 285,000 hotels through

Saturday, 24 August 2013 00:00 -     - {{hitsCtrl.values.hits}}

Sri Lanka’s largest e-commerce platform, an associate company of Dialog Axiata has recently partnered with Asia’s leading accommodation booking site, one of the fastest-growing online accommodation platforms worldwide and a part of NASDAQ listed Priceline Group. A key facilitator in the decision to partner with was the evolution of consumer behaviour in relation to travel in a digital world. Global trends indicate that the internet has become the most important medium for booking trips. Digital Commerce Lanka (Pvt) Ltd. CEO Reza Zarook said: “Consumers prefer online hotel reservation due to the holistic sensation offered as a result of the act of total involvement in the booking process. It is identified that 39% of gen Y users will not make purchases for hotel bookings without user generated content included on the site. Moreover, user generated content has an enormous persuasive power in the decision making cycle for travel and it is recognised as a critical component of hotel and accommodation purchase behaviour.” Chief Business Officer Safraz Careem, said: “Through a reservation system which encrypts credits card and personal information, we guarantee the best available rates with the highest standards maintaining customer privacy.” is pleased to partner with, and is looking forward to a long business relationship. The alliance will allow customers access to hundreds of thousands of hotels around the world at the most competitive prices, making travel easier and more affordable than ever. As the driver of e-commerce in Sri Lanka, aims to make online shopping an accessible, seamless and enjoyable experience for everyone. Currently there are over 165,000 registered users on with a following of 208,509 on its Facebook fan page, one of the largest followings for a Sri Lankan page.