America’s marketing makeover, Keith Chambers is in Sri Lanka

Tuesday, 10 July 2012 01:28 - - {{hitsCtrl.values.hits}}

The Sri Lanka Institute of Marketing (SLIM), the national body of marketing has unveiled the triumphant return of marketing in 2012. The legendary marketing maverick, for America’s Fortune 100 brands, Keith Chambers visit for the first time in Sri Lanka, themed ‘The Pull Forum’ which is a sharing of Chambers’ impressive track record with many of America’s most famous brands and how it relates directly to the Sri Lankan business sector.

The Pull Forum; scheduled for 25 July at Hotel Galadari will be a short cut process that is an access to producing results directly creating an earth pounding change in the marketing fraternity in Sri Lanka.

Keith Chambers is a revolutionary high-level marketing consultant within the marketing community commonly referred to as ‘A Hired Marketing Gun’. He brings innovation and fierce loyalty to his products, ensuring the ability to survive the constantly changing battlefield of the marketplace with his insightful paradigm.

Chambers is the founder and president of ‘The Chambers Group’. He has consulted more than five hundred goods and service providers in formulating their marketing approach, including Coca Cola, 3M, Clorox, Del Monte, Campbells, Coppertone, Arm and Hammer, Sparkletts, Hormel, Scotch-Brite, Equal, Claritin, and the Miss America Pageant while developing and conveying their product message to the consumer which is similar to launch new products for 30 years.

Pull: Marketing Secrets the Fortune 100 Use, Chambers, K. (2009) where Chambers shares his innovative successful techniques that explains how pull, takes anything extraordinary and make it ordinary over time by maintaining a strong business identity. Also he shares the turning points of his life that defined his career direction such as how best to understand consumer needs, the secrets of his communication model, the components of a successful branding and marketing strategy, and how to implement that strategy while showing how his proven techniques are appropriate for any business, despite their size or the product.

Keith Chambers – ‘The Pull Forum’, will be the latest marketing event organised by Sri Lanka Institute of Marketing following the World renowned marketing guru, Professor Philip Kotler’s event, providing a greater opportunity for local marketers who believe the power of ‘PULL’.

For registrations for ‘The Pull Forum’ call Sam on 0727069031 or Mihi on 0727707766.