Alpha opens home furniture showroom in Kaduwela

Tuesday, 21 June 2011 00:30 - - {{hitsCtrl.values.hits}}

Alpha Industries (Pvt) Ltd. opened its newest showroom in Kaduwela this week, which will predominantly feature a range of home furniture.

The company is a manufacturer and market leader of high quality security safes, steel, wood based furniture and turnkey office interior solution providers in Sri Lanka.

“Our products have been widely accepted for their quality and durability and when you talk of safes and steel furniture in Sri Lanka, it is the name Alpha that always comes up as a brand,” said Alpha’s General Manager – Marketing Jeremy David.

“With this brand equity firmly in place, we now launch our home furniture range that caters to a wider segment of people in designs that are both creative and sublime and ideally complements our other business lines which predominantly involve office interior fit-outs, health and leisure furniture,” he added.

With many home furniture stores propping up in many parts of the country, Alpha decided on a clear-cut strategy of not emulating or copying but initiating varied designs that are new to the market. Kaduwela has been identified as a town with tremendous potential and economic viability.

This is the first phase of Alpha’s showroom expansion plan and the new segment of home furniture will provide customers better choices and a new Alpha experience.