World’s No. 1 TV manufacturer Samsung introduces ‘Samsung Sahana’

• Offering discounts of up to Rs. 900,000 as relief to grief-stricken locals

Samsung, Sri Lanka’s leading electronics brand, unveiled “Samsung Sahana” in order to provide relief to its consumers during these turbulent times where the whole country is facing its worst economic crisis yet. Samsung has taken measures to provide relief by offering massive discounts up to Rs. 900,000 on its TV range for consumers who wish to bring home some happiness with the purchase of an entertainment system (TV).

Under Samsung Sahana, customers are eligible for discounts on Samsung TVs amounting to up to Rs. 900,000 to allow consumers to purchase Samsung TVs at a time when prices are at a peak due to economic inflation. Starting from 5 July, Samsung Sahana allows consumers to purchase premium Samsung TVs at an affordable price. 

The Samsung 43” FHD Smart TV for a reduced price of Rs. 204,999 with a discount of Rs. 8,000. The 43” UHD TV is now available for a price of Rs. 249,999 with a Rs. 20,000 discount. Further, the Samsung 50” UHD TV is available at a discounted price of Rs. 319,999 while the 55” UHD TV is available for a price of Rs. 399,999 at a discount of Rs. 50,000. The 65” UHD TV is now available for a price of Rs. 569,999 with a discount of Rs. 60,000 while the 75” UHD TV is available for a price of Rs. 799,999 with a discount of Rs. 100,000.

In the QLED range, Samsung offers a discount of Rs. 65,000 for the 55” QLED TV, Rs. 160,000 for the 65” QLED TV and Rs. 300,000 for the 75” Neo QLED 8K TV. The highest discount is offered to the 85” Neo QLED 8K TV, with a discount of Rs. 900,000 which is now available for the price of Rs. 4,399,999 only.

“We have always been conscious of our consumers’ needs and wants. We want all of them to be able to afford our products and enjoy the innovations we bring. This is the reason for Samsung Sahana, which will allow Samsung consumers to purchase premium-level TVs at an affordable price even in these trying times,” said Samsung Sri Lanka Managing Director Kevin SungSu YOU. 

Samsung Electronics has been leading the TV industry for more than a decade with the latest technologies available on consumer TVs. In 2022, Samsung has yet again secured the number one spot in terms of market share for 16 consecutive years. 

At the heart of Samsung screens is customer-centric innovation, which powers Samsung screens, including Neo QLED 8K, to deliver immaculate, true-to-life picture quality. Samsung Neo QLED 8K is the TV for the modern day, with next-level picture quality and one-of-a-kind features powered by artificial intelligence(AI). With TVs at the centre of the smart home ecosystem, users can easily control all their devices using their TV, thus putting them to the best use. 

Samsung also unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub and Ambient.

At the core of the innovation behind Samsung’s Neo QLED 8K lies its Neural Quantum Processor 8K. 20 independent neural AI networks analyse each scene and adjust picture quality to deliver the best viewing experiences regardless of content’s original picture quality. 

The Samsung TV range is available at authorised partners Softlogic, Singer, Singhagiri, Damro and Samsung e-Store for purchase.