The Consulate General of Sri Lanka in Sydney together with the Export Development Board (EDB) organised a webinar on ‘Market Enhancement for Sri Lankan Products & Services in Australia’ on 7 October.
The objective of the webinar was to give an update on the Australian market trends for existing Sri Lankan exporters as well as new companies who are looking at expanding their products into the Australian Market as conventional promotional activities have ceased due to the COVID-19 pandemic. More than 75 Sri Lankan companies participated at the webinar which was moderated by Export Development Board Director/Market Development Anoma Premathilake.
Consul General Lakshman Hulugalle, in his opening remarks mentioned the importance of Sri Lanka’s trade, tourism and investment with Australia and the need to enhance the bilateral trade and economic relations despite COVID-19 pandemic.
Consul Commercial Abdul Raheem spoke on the ongoing bilateral trade and made a presentation on the Australian market condition for Sri Lankan products as well as the opportunities to improve Sri Lanka’s exports to the Australian markets during COVID-19 challenges.
Seafood Importers Association of Australia (SIAA) Executive Officer Mark Boulter spoke on the market trend in Australia for importation of seafood products and opportunities for Sri Lankan exporters as Australia is not only one of the largest seafood producer/exporter but also one of the leading importer of seafood products from a number of countries.
Other speakers in the Panel included Bdynamic Ltd. CEO Jamitha Pathirana who spoke on the product sourcing, supply chains and logistics in Australia and Tresync Australia CEO Imran Furkan who spoke on IT/BPM sector in the Australian market and the opportunities for the Sri Lankan IT sector. Sri Lankan participants at the Webinar also posted a number of questions which were answered by panel members during Q&A.