Unidil Group of Companies celebrates 25 years of success with new paradigm

Wednesday, 11 March 2020 02:40 - - {{hitsCtrl.values.hits}}

Unidil Group of Companies – a member of Vallibel One PLC and leader in the packaging industry in Sri Lanka, launched a rebranding campaign in honour of its 25th year, Silver Jubilee on 27 February at The Kingsbury Hotel Colombo.

The event was graced by the presence of Vallibel One PLC Chairman Dhammika Perera, the Board of Directors of Unidil Group of Companies, esteemed customers, suppliers, banking partners, the management team of Unidil Group of Companies and several other distinguished guests. Emphasising on the values of resonating with changing trends in the packaging industry, Unidil redesigned its brand with the launch of a new logo.

The rebrand also features a new tagline ‘The leader in Packaging’, a service status gained for the exceptional services they’ve provided over the past 25 years. The brand now identifies itself as the leader of both corrugated cartons and paper sacks. “We are very excited to move our company forward with updated branding in honour of this milestone,” says Unidil Group of Companies CEO Bannet Gamalath. “Our new focus paves the way to future with a creative and customer-oriented approach, which is sophisticated at the same time, unconventional – Just like us.”

Addressing the distinguish invitees, Unidil CEO Bannet Gamalath further stressed that the company is investing on improving the infrastructure of the company and eventually would ensure the highest customer service and the shortest delivery time in the industry. The new Unidil brand will reinforce its focus on the local and global markets. It will also enable in driving the spark to reimagine business structures, harness maximum capacity and maintain competency throughout.

“The re-launch was aimed at creating a contemporary brand which is unique in its own way in reflecting the dynamism and potentials of a combined team. The future of our industry is rapidly evolving and we needed to upgrade our ways of branding to unify our vision of progressiveness, creativity and sustainability,” explains Vallibel One PLC Head of Branding and Communications Yazeer Shafraz.

Apart from the brand launch, Group Chairman Dhammika Perera felicitated the Unidil staff members in recognition for completing 25 years of loyal service at the organisation. The company is also quite keen on its sustainable business processes. “Only those that offer adaptable and engaging packaging solutions and deliver on its promise to positively affect the environment will remain valued by consumers and take the lead in their sectors,” says Unidil Group of Companies Head of Finance Indika Ilukkumbura.