Sri Lankans vote Atlas as School Supply Brand of the Year at SLIM-Nielsen Peoples Awards 2020

Tuesday, 10 March 2020 01:29 - - {{hitsCtrl.values.hits}}

Atlas wins Peoples Award 2020 for Best School Supply Brand in Sri Lanka at SLIM Nielsen Peoples Awards. Pictured are members of Atlas’s Dynamic Team including Managing Director Asitha Samaraweera, Marketing Director Shaan Wickremesinghe and Sales Director Indrajith Binduhewa

Atlas, Sri Lanka’s largest and most respected manufacturer and marketer of stationery and school supplies, has won the Peoples Award for School Supply Brand of the Year at the SLIM Nielsen People’s Awards 2020. The selection for this unique award is based solely on people’s feedback received through a survey conducted by AC Nielson covering the entire 25 districts of Sri Lanka allowing for nationwide appraisal of public opinion.

Atlas received this prestigious award at the 14th Annual SLIM Nielsen People’s Awards, which is organised by the Sri Lanka Institute of Marketing (SLIM) in collaboration with Nielsen Company Lanka. SLIM is Sri Lanka’s national body for marketing and Nielsen is a global leader in market research with a strong presence in Sri Lanka. The awards ceremony was held amidst much fanfare on the 6th of March 2020 at Water’s Edge. Managing Director Asitha Samaraweera, Marketing Director Shaan Wickremesinghe and Sales Director Indrajith Binduhewa graciously accepted the award on behalf of Atlas Axillia Co. Limited.

Discussing this prestigious accolade, Managing Director Asitha Samaraweera said, “We take this opportunity to thank our consumers for their loyalty and the appraisal board of SLIM Nielsen People’s Awards for selecting us for this award. As a team we are excited and inspired that Sri Lankans truly recognise Atlas to be the best for stationery and school supplies. We will continue to maintain only the highest standards and ensure that Sri Lanka’s future leaders are fully equipped with the tools they need to realise their aspirations.”

Atlas Axillia Co. Marketing Director Shaan Wickremesinghe further added, “We are honoured to have received this award. Every single day, with every single product and business decision, we think about our consumers. As Sri Lanka’s largest and most respected manufacturer and marketer of stationery and school supplies, we provide Sri Lankans with world class tools for learning. Thus, we have a moral duty and obligation to ensure that we meet the exact needs of our consumers. This award indicates to us that our care and concern has had a positive impact on our most valuable consumers and that they enjoy using our products.”

Atlas Axillia Co. Limited, formerly known as Ceylon Pencil Company Limited, was founded in 1959 and has since grown to become Sri Lanka’s market leader in school stationery manufacturing. Fuelled by a passion for providing school children with essential tools for success, “Atlas” has created a strong connection with Sri Lankan consumers, being voted Sri Lanka’s most loved brand in 2017 and has also recently won many national and international awards for excellence including the National Quality Award 2018, the Global Performance Excellence Award 2019.