Ambassador Ameer Ajwad and SPAR Oman CEO Sridhar Moosapeta open an exclusive stall for Sri Lankan products at the MSQ SPAR outlet in Muscat
SPAR International, in a statement, said that three-quarters of the Sri Lankan goods that were exported recently to SPAR Oman under the initiative by the Sri Lankan Embassy in Oman had been sold after just 15 days, highlighting the demand and success of this initiative.
The statement also states that SPAR Oman had added 78 new Sri Lankan products under this initiative.
“SPAR Oman has recently added 78 Sri Lankan SKUs to the assortment of 24 of its neighbourhood stores in the capital, Muscat. Since COVID-19 regulations have curtailed travel opportunities, SPAR customers in Oman, comprising local and international residents, have welcomed the expanded international range.”
Over the past years, SPAR Oman has regularly purchased fresh fruit and vegetables from Sri Lanka, which have proven popular among shoppers. Based on this success, the company decided to expand the range with more processed groceries.
An invitation to participate in a business conference hosted by the Ambassador of Sri Lanka to Oman Omar Lebbe Ameer Ajwad presented an opportunity to interact with Sri Lankan companies. This event fostered closer collaboration between SPAR Oman and the SPAR operator in Sri Lanka, Ceylon Biscuits Ltd., resulting in SPAR Oman placing a product order worth $ 10,000.
“The launch was celebrated at an event at SPAR Madinat Qaboos, hosted by Ambassador Ajwad and SPAR Oman CEO Sridhar Moosapeta on 11 May. After just 15 days, three-quarters of the goods have been sold, highlighting the demand and success of this initiative.”