Singer and Sony renew BNS Brand Ambassador status for Sony products

Saturday, 9 November 2019 02:06 -     - {{hitsCtrl.values.hits}}

Singer Sri Lanka Brand Manager Tharaka Warnakulasuriya, Singer Sri Lanka Senior Manager Legal Nadeera Kuruppuarachchi, Singer Sri Lanka Marketing Director Kumar Samarasinghe, Sony International (Singapore) President RMDC Atsushi Endo, Singer Group CEO Mahesh Wijewardene, Bathiya Jayakody, Santhush Weeraman, Sony Sri Lanka Rep Office Branch Head Justin Wong, Singer Sri Lanka Senior Marketing Manager Piyum Jayathilake, Sony International (Singapore) Manager Market Development Joshua Quek and Sony Sri Lanka Rep Office Head of Marketing Dilshan Gammampila


Singer Sri Lanka PLC, country’s premier consumer durables retailer together with Sony International (Singapore) Ltd. – Sri Lanka Representative Office renewed the Brand Ambassador status of Bathiya and Santhush (BNS) for Sony products in the country. 

The MoU was signed between Singer Sri Lanka PLC CEO Mahesh Wijewardene, Singer Sri Lanka PLC Marketing Director Kumar Samarasinghe and the two pop stars, Bathiya Jayakody and Santhush Weeraman. The sign-up happened at an official event held recently at the Singer Sri Lanka PLC Head office in Colombo. 

Wijewardene, Samarasinghe, Singer Sri Lanka Senior Marketing Manager Piyum Jayathilake, Sony Sri Lanka Rep Office Branch Head Justin Wong, Sony International (Singapore) RMDC President Atsushi Endo, Sony International (Singapore) RMDC Manager Market Development Joshua Quek, Sony International (Singapore) – Sri Lanka Rep Office Head of Marketing Dilshan Gammampila and Singer Sri Lanka Brand Manager Tharaka Warnakulasuriya were also present on the occasion.

Since the appointment of Bathiya and Santhush as Brand Ambassadors for Sony products in last year, Singer achieved a notable growth in Sony product sales and the music duo were instrumental in carrying the Sony brand name to the public. In doing so, they have found a new wave of Sony products which thrill the music lovers with high quality music coupled with Sony’s latest technology.

“We welcome this renewal of the tie up with Bathiya and Santhush as brand ambassadors for Sony products and things have worked out smoothly since we appointed BNS as Sony Brand Ambassadors and that is why we thought of renewing this partnership and we hope with the association of BNS, Sony, as a brand would be further elevated,” stated Wijewardene.

Wong commented: “We have been with Bathiya and Santhush, one of the most famous and highly talented music duos since last year and we are very much pleased with the progress made garnering a win-win situation for both parties and we are looking forward to another progressive year ahead.’’

Sharing his thoughts, Bathiya Jayakody commented, “We have been the Brand Ambassadors for Sony products over the course of the last year and Sony is a very popular brand among music lovers thanks to its high quality sounds and technology. At this moment of renewal of the partnership, we are very much thankful for Singer and Sony and are looking forward to bring Sony brand more and more closer to the hearts of the locals.’’

Singer has been dealing in Sony products ranging from 4K OLED TV’s, Hi-Fi speaker systems, Headphones, Home theatre systems, Radios and many other accessories. These products are available at Singer, Singer mega and Singer dealers island wide and will be available soon at One Galle Face Mall, Shangri-La. Singer has been offering hire purchase facilities, easy payment schemes and discounts for its valued customers and continues to cater the demands of the customers by adding high quality products to its product portfolio.