Singer Sri Lanka launches Singer GEO Smart refrigerators

At the launch from left: Singer Sri Lanka Deputy Marketing Director Dhammika Wijesundara, Singer Sri Lanka Director Marketing Kumar Samarasinghe, Singer Sri Lanka Group CEO Asoka Peiris, Singer Sri Lanka Chairman Mohan Pandithage and Singer Sri Lanka Factory Director Kelum Kospalawatte with the models 

Singer Sri Lanka Plc, the country’s premier consumer durables retailer, has launched the Singer GEO Smart, one of the most intelligent and energy efficient refrigerators in Asia.

The Singer GEO Smart is a technologically advanced upgrade of the highly successful Singer GEO refrigerator introduced back in 2013. The Singer GEO Smart comes with R600a refrigerant that is 100% eco-friendly and provides up to a 50% increase in power efficiency. Copper tubing guarantees lifetime durability and low maintenance while its LED lighting is ultra-bright, long-lasting and saves energy. Manufactured locally at the Regnis factory, the Singer GEO Smart is available at all Singer outlets islandwide and comes with a 10-year Singer Warranty for the compressor. It is available in six models that include an Inverter, No Frost and Direct Cool options with the largest size being 230L capacity.

The Singer GEO Smart provides smart technology through a host of intelligent features that keeps food fresh for longer and also guarantees the highest levels of energy efficiency in a refrigerator. These smart features include Ambient Temperature, Power Fluctuation and Load Detectors, Door Sentry and Dual Temperature Control. 

The Ambient Temperature Detector feature allows the refrigerator to gauge the outside room temperature in order to adjust the temperature inside the refrigerator. The Power Fluctuation Detector identifies any fluctuations in the power and allows the compressor to operate from 175V to 255V. If the power goes beyond 250V the power guard will ensure that the power is cut off and no damage is done to the compressor. The Load Detector feature adjusts the temperature based on the contents inside the refrigerator while the Door Sentry can identify how many times the door is opened and make necessary temperature adjustments accordingly. At all times, the top and bottom temperatures are monitored and adjusted through the Dual Temperature Control sensor system.

The Singer GEO range became the first to adopt R600a gas technology in Sri Lanka back in 2013. R600a gas is a 100% environmentally-friendly substitute for the HFC refrigerants that contribute heavily to the depletion of the ozone layer and increase global warming. Although the use of R600a gas becomes compulsory only in 2040 under the Montreal Protocol, Singer has met this requirement more than two decades ahead by taking firm steps to promote R600a gas refrigerators in Sri Lanka. While all marketing communications were targeted to promote the benefits and importance of R600a refrigerators, the company also halted the sale of R134a gas refrigerators and completely switched over to R600a refrigerators.

Expressing his views on the launch of the Singer GEO Smart, Marketing Director of Singer Sri Lanka Plc Kumar Samarasinghe stated: “Singer GEO has been a wonderful success story for Singer Sri Lanka having sold over 500,000 units since its launch in the year 2013. In keeping with modern times, where energy efficiency and smart technology are vital factors in developing products to meet the expectations of today’s consumers, we decided to take the Singer GEO refrigerators to the next level by introducing smart technology and launching the Singer GEO Smart. Through extensive R&D over a long period of time, we were able to bring in several intelligent features that I am sure will make the Singer GEO Smart refrigerator range a huge hit in the market.”

Singer Sri Lanka is renowned for offering consumers a wide range of top-quality international brands such as Beko, Huawei, Dell, Moulinex, Tefal, Singer, SISIL, Samsung, Hitachi, TCL, Sony, Sharp, Whirlpool and Mitsubishi. It continues to engage with its consumer base through the largest distribution network in Sri Lanka of over 420 retail stores and 2,800 dealers spread island-wide and an equally-established after sales service network. In order to provide consumers with greater flexibility when making purchases, Singer offers consumers interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers.

- Pix by Daminda Harsha Perera