Seylan Bank hosts webinar to help SMEs elevate biz through ‘Facebook’

Seylan Bank recently conducted a skills and knowledge sharing webinar exclusively for Small Medium Enterprises (SMEs) to help them adapt to the current digitally-driven business environment. The live webinar was hosted via Zoom, YouTube and Facebook. The interactive session gathered approximately 1,000 registrations.

The webinar ‘Let’s use Facebook effectively to promote business growth in the current environment’ was a part of the Bank’s ongoing efforts to further empower the SME sector with the availability and usage of digital tools present in the current environment. The Bank has been consistently offering entrepreneurs, Skill Development Programs on multiple subject matters to enable the SME and Micro customer segments to remain competitive during times of economic uncertainty. This webinar was designed to offer pandemic-specific advice on how to promote businesses through social media platforms to entrepreneurs in multiple segments.

Commenting on the webinar and the bank’s commitment to helping the SME sector in the country, Seylan Bank Assistant General Manager – Branch Credit Ranil Dissanayake said: “Seylan Bank has always been a leader in supporting the SME sector grow; we believe the SME sector is the backbone of the economy and therefore we enable customers who are committed to building businesses from the ground up to reach their fullest potential. We strongly believe that knowledge sharing and skill development are two key aspects that establish growth within the SME sector. 

“Through this webinar, we wanted to share industry insights and knowledge on how to elevate their businesses through the use of ‘Facebook’ and its digital tools, which has become an income-generating platform in the recent past. Since 2020 we have taken initiatives to host live webinars on multiple subject matters for the betterment of the SME community and will continue to have knowledge sharing forums on current, relative subject matter in the future.”

The webinar was conducted by Udara Dharmasena, the Vice President (VP) ClientSuccess, Facebook Application Service Provider (ASP) at Roar Global and Lecturer at Asia Pacific Institute of Digital Marketing (APIDM) and Sri Lanka Institute of Marketing (SLIM) and included topics such as benefits of digital marketing in a business, identification of the appropriate Facebook tools for the relevant business, creating digital advertisements for digital marketing and the importance of setting up a digital marketing plan for your business. The live webinar also included a question-and-answer session enabling participants to clear their concerns. The recorded video of the forum can now be accessed via the Bank’s official Facebook and YouTube channels for reference.

Seylan Bank operates with a vision to offer the ultimate banking experience to its valued customers through cutting-edge technology, innovative products, and best-in-class services. The Bank has a growing clientele of SMEs, retail and corporate customers, and has expanded its footprint with 172 branches, 70 Cash Deposit Machines, 76 Cheque Deposit Machines, and an ATM network of 216 units across the country. 

Seylan Bank has been endorsed as a financially stable organisation with performance excellence across the board by Fitch Ratings, with the bank’s national long-term rating revised to ‘A’ (lka). The bank was ranked second among public listed companies for transparency in corporate reporting by Transparency Global and is now part of the S&P Dow Jones SL 20 Index. These achievements are a testament to Seylan Bank’s financial stability and unwavering dedication to ensuring excellence across all aspects.