Sayerlack by JAT rewards its loyal customers

JAT Holdings CEO NishalFerdinando (fourth from left) and Commercial Bank COO Sanath Manatunge exchangethe agreement in the presence of (from left) JAT Holdings Head of Internal Audit and Process Excellence Jude Fredrick, Digital Marketing Manager Pubudu Gokarella, Brand Manager Sakbo Kohona and Commercial Bank’s Deputy General Manager – Marketing Hasrath Munasinghe, Head of Card Centre Thusitha Suraweera and Manager – CardCentre Asanka Krishan

With millions of satisfied customers worldwide, the world’s number one wood coating brand Sayerlack has taken the construction and wood coating industry in Sri Lanka by storm providing innovative and high quality products. Distributed by JAT Holdings, Sayerlack as the flagship brand has an identity of its own that speaks of innovative solutions that are durable and are of high quality.

JAT Holdings in association with Sri Lanka’s largest private Bank;Commercial BankPLC,introduced the ‘JAT Sayerlack’ Loyalty Program in February 2019. JAT has been operating in the wood coating industry for 25 years and the loyalty program will reward its loyal customer base through a unique and pioneering platform. 

Customers who range from carpenters, wood work masons and other wood work enthusiasts are eligible to obtain a JAT Sayerlack loyalty debit card from Commercial Bank which will accumulate points on purchases of Sayerlackwater-base products. Each point earned is converted to a rupee after which, the loyalty member is eligible for redemption through the JAT Sayerlack loyalty debit card. Within the three months of its launch, the program has accumulated 15,000 registered users where 25% of them are already eligible for rewarding.

Speaking on the launch of the program Sayerlack’s Brand Manager Sakbo Kohona noted: “As a diversified and growing company, JAT Holdings has always been a trendsetter in providing innovative wood solutions to the wood coating industry.Apart from the vast array of innovative and quality products, the key to our success has always been our loyal customers. Through this program we are humbled in being able to advance our effort towards rewarding our loyal customers and most importantly giving back to the community. We as a team look forward to taking this program to a greater level by providing more benefits in the future and keeping our loyal customers continuously engaged with the brand, Sayerlack.”

Initiated in 1954, Sayerlack, based in Italy constantly provides the most innovative and highest quality wood finishes to the industry. Commitment to research and development of new technologies has led to the brand to being recognised as the largest producer of wood coatings in the world.

Sayerlack distributes its products worldwide through its foreign branches and a global distribution network. In 2004, JAT Holdings expanded to the entire South Asian region covering India, Pakistan, Bangladesh and the Maldives. In 2017, JAT Holdings was successfully named the largest distributor in the world for Sayerlack.

“Partnering with Commercial Bank has strengthened the relationship with our customers, encouraging them to experience all the benefits offered by Commercial Bank while earning loyalty points through Sayerlack purchases. We have established a dedicated team to look into the loyalty program and also to fast-track the rewarding mechanism, making sure each and every person who is eligible is rewarded in a timely manner,” said JAT Holdings Head of Administration Thushara Yasarathne.