Sampath Bank partners with Colombo International Book Fair

Saturday, 7 October 2017 00:00 -     - {{hitsCtrl.values.hits}}

Continuing to help nurture the habit of reading, Sampath Bank joined hands with the Colombo International Book Fair as the event’s official banking partner for the 13th consecutive year.

President Maithripala Sirisena paid a visit to the Sampath Bank stall at the Book Fair during the inauguration ceremony on 15 September and reviewed the services being offered there by the bank. Sampath Bank Managing Director Nanda Fernando presented a personalised MyBook Club card to the President on this memorable occasion. He also handed over the bank’s sponsorship cheque to the organisers, Sri Lanka Book Publishers’ Association, in the presence of the President and other dignitaries.

MyBook Club is a novel initiative aimed at nurturing and promoting the habit of reading amongst all Sri Lankans. This program was launched at last year’s Colombo International Book Fair by Sampath Bank in partnership with the Sri Lanka Book Publishers’ Association.

Book lovers can register for MyBook Club membership at the MyBook Club counter adjoining the Sampath Bank Branch at the Colombo International Book Fair or at selected Sampath Bank Branches. On registration, members are presented with a MyBook Club card which offers them a host of benefits including discounts at partner bookstores, all year round.

Going beyond discounts on books, members can also use their MyBook Club cards for a wide array of banking services including deposits, withdrawals, payments and more at any Sampath Bank branch. This is made possible by Sampath MyBank which seeks to bring in greater financial inclusion by offering selected banking services to underbanked and unbanked consumers in remote areas of the nation through a network of agents. Taking the bank’s services closer to all Sri Lankans, this helps promote financial inclusion and encourages the habit of savings.

Commenting on this partnership, Sampath Bank PLC Managing Director Nanda Fernando said, “At Sampath Bank, we are committed to adding value to the lives of all fellow Sri Lankans. We are delighted to partner with the Colombo International Book Fair for the 13th consecutive year and support the organisers in promoting the habit of reading. Unlike reading up on a subject on the web, reading a book provides one with much needed focus and concentration. This year, we had the honour and privilege of welcoming President Maithripala Sirisena to our MyBook Club, an initiative launched with the same objective. Offering further impetus to read and seek knowledge, it is also linked to Sampath MyBank to boost financial inclusion by taking banking services closer to all citizens.”