Ritzbury honoured with Sri Lanka’s highest quality award

• Winner of National Quality Award for Large Scale Manufacturing category

Ritzbury, Sri Lanka’s number one chocolate brand manufactured by CBL Food International Ltd., received the highest possible quality accolade winning the prestigious National Quality Award 2018 in Large Scale Manufacturing category recently.

Organised by the Sri Lanka Standards Institution (SLSI), this premier national recognition showcases local entities that excel in quality management and quality achievement.

The selection criteria were based on the Malcolm Baldrige Quality Award of USA. The Sri Lanka National Quality Award is Sri Lanka’s highest level of recognition for excellence in Business Management, elevating the awardees to the level of ‘World Class’ Companies. 

The annual Quality Award program evaluates organisations based on several criteria such as Leadership, Strategic Planning, Customer Focus, Measurement, Analysis and Knowledge Management, Workforce Focus, Processes Management and Results.

Ritzbury with a proud 70% market share in chocolates, is the only brand that is SLS certified, in addition to other international certifications such as the ISO 22000 food safety management system, ISO 9001 quality management system and the ISO 14001 environmental management system.

CBL Foods International Ltd. Quality Assurance Manager Rashini Dissanayake said, “This award marks yet another step in the pursuit of excellence. The National Quality award is a culmination of several years of hard work by our team which is dedicated to continuously improve the quality of our chocolates. The benefit is not only the recognition of the award but in today’s market place it is imperative that we differentiate ourselves and good quality is the benchmark for developing value.”

Eager to sustain its excellence in quality, Ritzbury keenly focuses on research and development ensuring, new products go through intensive and in-depth studies of approximately 12 to 14 month prior to being finalised and offered to the market. 

Annually the market awaits with anticipation for new products to be introduced by Ritzbury and the company has thrilled its consumers with novel products such as Bubbles in the aerated category Rave, Champ and Tropica in the candy bar category and the premium Revello chocolates. 

Expanding its capacities and further upgrading standards in 2018, Ritzbury have invested in a state-of-the-art chocolate manufacturing plant worth Rs. 1.8 billion to produce a range of new innovative chocolate experiences. Commenting on winning this prestigious title, CBL Foods International Ltd. General Manager, Marketing Nilupul de Silva said, “Not only achieving market leadership but through its commitment to social responsibility, Ritzbury has been continuously supporting and strengthening a wide range of sports. Also as a local corporate entity, the company has identified the importance of assisting emerging and talented young sportsmen and women to triumph in their respective sporting arenas. On this noble mission, for over three decades Ritzbury has built product excellence and in the process earned the trust and confidence of our consumers.”

Ritzbury’s ascendancy in the local market has been mainly due to its marketing plan, creating innovative sub brands of international standards at affordable and attractive prices, facilitating availability countrywide. 

Ritzbury’s continued dedicated customer focus has ensured the brand is a firm favourite nationwide and Sri Lanka’s number 1 chocolate.

Ritzbury also continues to create new brands using the world’s finest ingredients, driving the market in new directions with innovation, creativity and a team of experts working untiringly to move the company into a new dimension in chocolates and cocoa-based confectionary products.