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Nestlé’s popular and nutritious energy brand Milo is once again giving away brand new mountain bicycles to 1,000 lucky winners.
All they need to do to stand a chance at winning is to SMS a unique code found on the back of every Milo RTD pack to 6456 via any mobile network. The campaign will run till 30 November, and winners chosen at a grand draw to receive their very own Milo branded bicycle and the opportunity to pedal the streets at a gala bicycle parade.
“We are thrilled by the record number of entries we have received so far for our grand cycle parade campaign. It is a testament to the love children have for Milo and the trust moms have placed in the brand,” said Nestlé Category Marketing Manager Mohamed Ali.
“This marks its fifth consecutive year where we have given out a total of 4,000 bicycles to date. Milo is on a mission to cultivate active lifestyles, in line with its purpose of making Sri Lankans active and healthy with nutritious energy, and providing the inspiration to grow with sports. The brand endeavours to inspire Sri Lankans to go further with the determination to grow, be united and be bold, together by keeping active. Giving away another 1,000 mountain bicycles to help children and families get active and fit, truly makes us proud to do what we do every day – making a positive impact in someone’s life,” Ali added.
Nestlé Managing Director Fabrice Cavallin said, “Milo has long been synonymous with an active and healthy lifestyle for over 30 years. Reflecting on our purpose of enhancing quality of life and contributing to a healthier future, we have encouraged over hundreds of thousands of children to be physically active; promoted good health, wellness, discipline and leadership, and developing well-rounded personalities. It is a reflection of our strong local footprint and deep roots in the country. The grand cycle parade is one of the many initiatives we have undertaken to achieve our global ambition of helping 50 million children lead healthier lives by 2030.”