Rainco ‘Thegi Dela’ mosquito net promotion showers customers with fantastic gifts

Saturday, 23 March 2019 00:16 - - {{hitsCtrl.values.hits}}

Chamika Fernando, one of the lucky winners of the bedroom set awarded, receiving her gift from Rainco Director of Operation Faizal Fauz, Chief Executive Officer Faris Fauz and Chief Operating Officer Ahmed Aroos

Renowned for the manufacture and supply of high quality mosquito-proof nets, Rainco Ltd.’s novel consumer promotion ‘Rainco Thegi Dela’ concluded recently presenting winners with fantastic gifts.

During the gala awards ceremony held at the Ozo Hotel, Colombo, graced by senior Rainco management, customers and well-wishers, the company handsomely rewarded the raffle draw winners who had participated in the innovative competition.

The first five lucky winners received bedroom sets worth Rs. 200,000 each. Eight second place winners were gifted Singapore tours with two tickets per person followed by 60 third place winners receiving a cash bonanza of Rs. 10,000 each.

All customers who purchased a Rainco Mosquito Net during the period 1 December 2018 to 15 February 2019 received a scratch coupon card and were eligible to participate.

The mobile driven campaign drew an unprecedented response of over 35,000 entries. Consumer participation in the competition was made extremely easy. Customers who purchased a Rainco Mosquito Net simply gave a missed call to 0720 111 444 to receive a 4-digit promotion code. They then had to call 0720 111 000 and register with the promotion and enter their secret scratch coupon code to be eligible for the draw.

Every single customer who registered for the raffle draw received instant reloads ranging from Rs. 50-100 ensuring all Rainco Mosquito Net consumers became winners.

Explaining the reasoning behind the successful campaign, Rainco Ltd. Chief Operating Officer Ahmed Aroos said, “An objective of organising this promotion was to encourage and incentivise Sri Lankans into the habit of using mosquito nets as it is the safest form of protection from mosquitoes and the ideal solution.”

As the leading mosquito net brand in Sri Lanka, Rainco mosquito nets are world class, manufactured to stringent quality standards, with innovative vector control designs. Aesthetically designed, the mosquito net products portfolio includes Golden, Pearl, Freedom and Comfort, crafted to suit individual customer requirements. Additional innovative features such as ‘smart tuck, smart loop and smart fix leverage the best practices and standards manufacturing products that are truly cutting-edge.

“Our organisational vision and purpose is to enrich people’s lives through our products. We believe we have added a lot of value not only through the product but also through the experience we are providing. This promotion has engaged many of our rural and semi-urban consumers who have received fantastic gifts and further encouraged their use of the mosquito nets,” added Aroos. As a testament to craftsmanship, Rainco clinched the Silver for ‘Innovative Brand of the Year’ in 2017 at the Sri Lanka Institute of Marketing Brand Excellence Awards and has also been presented the prestigious ISO-9001:2015 Certification in recognition of its quality mosquito nets.