OPPO breaks barriers with RENO

Saturday, 15 June 2019 04:12 - - {{hitsCtrl.values.hits}}

New inclusive design and aesthetics for a more luxurious experience and broader appeal

With the fierce competition in the smartphone market, OPPO has decided to take big steps to come out on top of the game through innovation – an attribute the brand is well-known for.

OPPO will be launching a brand-spanking new series – RENO. With much global buzz over Reno 10x ZOOM, the brand is shifting to gain broader appeal that caters to a larger audience with a much more inclusive design and specific aesthetics for a more luxurious experience.

Focusing on the bold design language, a classic hallmark of OPPO, it is trying to shift focus on their superior camera technology with RENO. The device features the shark-fin pop-up camera, a Snapdragon 855 processor and a triple-camera setup with a 10x hybrid zoom lens.

OPPO RENO 10x Zoom Edition, on the other hand, has a 6.65-inch full-HD+ AMOLED display and it is powered by an octa-core Qualcomm Snapdragon 855 processor. The smartphone has 48MP Sony IMX586 sensor clubbed with an f/1.7 aperture which would make selfies super crisp and sharp. The flagship handset of the company sports a 13MP secondary sensor that has a periscope telephoto lens on top clubbed with an 8MP super wide angle sensor.

OPPO also plans to launch a 5G-ready version of OPPO RENO series.

The move by OPPO is strategic and rational as many loyal fans now demand more innovation and apart from cutting-edge designs. The RENO series packs a lot of punch in terms of the overall design, build quality and the camera specifications.