Nextrade: International rollout at Ambiente 2020

The digital marketplace Nextrade keeps growing. At the forthcoming Ambiente, the platform already has a three-digit number of suppliers, each with its entire product range. To ensure further growth of the platform, a team of 15 will be available at Ambiente to talk directly to exhibitors in all three product groups – Dining, Living and Giving.

The B2B marketplace Nextrade is the first order and data platform for the home and living industry, bringing together supply and demand under a single digital roof and creating major added value for both sides. This efficient B2B platform with its central login enables retailers to place orders with all their suppliers 24/7, 365 days a year. At the same time they can access to all the necessary up-to-the-minute data, such as images, price lists and product details. 

Moreover, suppliers benefit from totally new sales channels and channels of distribution, particularly outside their own countries. In order to embrace this international potential, the world’s largest consumer goods trade fair is now set to launch the European rollout of Nextrade. Exhibitors at this year’s Ambiente have already received vouchers prior to the event, and any company that uses Nextrade as a supplier automatically saves the annual charge of ¤ 600 in 2020.

“Unlike their B2C counterparts such as Amazon, B2B marketplaces are still not very common in many segments, in fact sometimes they don’t exist at all – even though the demand is clearly there. This provides enormous potential for the various industries – potential which, through Nextrade, we are now seeking to leverage for home and living. As a B2B marketplace, Nextrade is equally feasible in all other industries with similar trade structures. Ambiente 2020 gives us an ideal opportunity to plan further steps in close coordination with each industry,” says Philipp Ferger, Tendence and Nordstil Group Show Director and CEO of nmedia.

Nextrade for retailers: Free of charge and full of benefits

Nextrade is free for retailers. Although marketing within Europe only starts at Ambiente 2020, more than 150 retailers have already registered since it finally went live at the end of October 2019, and are now in a position to request access to around 110 suppliers. Whenever a new supplier is added, the overall number of B2B shops grows, so Nextrade can give retailers access to a wider range of options – with a single login, with the same look-and-feel and from within the same system.

The Nextrade user interface has been adapted to suit the precise needs of retailers sourcing their product ranges from a variety of specific suppliers. Each retailer can compile a shopping basket for themselves with any of the suppliers, benefiting from the prices that are applicable to them as a retailer. As a result, they can maintain an overview of their specific purchases and costs at all times. Search results are displayed in an overview of all suppliers who have hashtagged the requested product, sorted by suppliers with the largest selections of that product.

The order process is made even more efficient by the fast way data entry procedure: Retailers can enter any known article number directly into the system, or they can upload a previously created CSV Excel worksheet, thus automatically filling their shopping baskets without having to search for the product or select it manually. “A high-street retailer, in particular, will be able to use Nextrade as an extension of their shop counter when talking to customers. When a customer asks about different colours or whether certain products are available, the retailer can check in real time which products are available when and can tell the customer straight away,” says nmedia CEO Nicolaus Gedat. 

Retailers and suppliers interested in Nextrade will be able to discuss the platform at the Nextrade info stand in the foyer of Hall 4.1, where Philipp Ferger, Nicolaus Gedat and the entire team of nmedia GmbH will be available. Another event that should not be missed is the presentation of the B2B marketplace at the Ambiente Academy in Hall 11.1, where Daniel Zander from nmedia will provide further insights and talk about the benefits of Nextrade. He will be giving 30-minute presentations on each of the five days of the trade fair.

Ambiente 2020 will take place from 7 to 11 February.