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‘Lankasoy Kirimalu’, an innovative entrant to the local soy market by ‘Lankasoy’, the flagship soy brand of the Convenience Foods (Lanka) PLC, a group company of Ceylon Biscuits Ltd. (CBL), won the gold award in the ‘Best New Entrant of the Year’ category at the SLIM Brand Excellence Awards 2019. ‘Kirimalu’, a sub brand of Lankasoy, which comes with a rare blend of homemade Kirimalu taste was able to win over a large number of consumers within a short time span.
SLIM Brand Excellence Awards 2019, organised by Sri Lanka Institute of Marketing (SLIM) was held for the 18th consecutive year, themed ‘Catapult Your Brand’. Identified as the pinnacle of Sri Lanka’s brand success, SLIM Brand Excellence Awards endeavours to highlight local and international brands at national level, aiming to raise the local brands to global standards and avail them with a valued recognition.
‘Lankasoy Kirimalu’, the first white curry dish to enter the wide range of soy product portfolio brings the traditional taste of homemade kirimalu dish. All Lankasoy products are free of MSG, artificial enhancers and not genetically modified. Lankasoy is SLS certified and also accredited with ISO 22000, HACCP, ISO 9001 and GMP certification.
“We are extremely proud of the award we received for ‘Lankasoy Kirimalu’, a product with a unique taste. This newly introduced product has achieved high sales growth ever since it hit the market. While focusing heavily on the quality of our products, we have always been delivering healthy products free of artificial enhancers. As a brand which thrills the consumers with soya products, we have prioritised consumer choice and come up with different tastes to suit the consumers from every corner of the island,” commented CBL Food Cluster General Manager Marketing Jayanga Perera.
Evaluations were carried out in two rounds. The initial round was based on the written submission under brand intent, brand content, brand process and brand performance while in the second round, the finalists were asked to present their brand success story. The judging panel included a team of experienced professionals.
As the market leader and pioneer in introducing soy based products, Lankasoy showcases an exciting array of flavours from chicken, mutton, seafood, vegetarian and several sub brands from these specified categories. All Lankasoy products are manufactured to suit the taste of both vegetarian and non-vegetarian consumers and continues to impress the consumers with more and more innovative products. Lankasoy has been a trend setter in the market introducing varied flavours and has already achieved a global outreach and cemented a position in the global market. Lankasoy was also awarded Brand of the Year at the SLIM brand Excellence Awards 2012.
Convenience food (Lanka) PLC has been producing high quality soy products whilst been instrumental in shaping and developing the soy market in Sri Lanka. CBL has won numerous awards for being on par with the industry standards and also for its superior quality.
