LMD recognises Derana as Sri Lanka’s most respected media entity

Saturday, 8 September 2018 00:10 - - {{hitsCtrl.values.hits}}

Derana has been named the most respected media entity in Sri Lanka by LMD magazine in its latest compilation of Sri Lanka’s most respected entities. Just 13 years old, Derana is a premium entertainment and news channel offering multichannel access including television, radio, and online services. The recognition is a landmark honour in the growth trajectory of Derana, which has been consecutively rated No. 1 by conventional media research companies.

Derana has stayed true to its brand credo of “Protecting indigenous values while protecting our future” and has won the hearts of Sri Lankans across the spectrum with the multilingual offerings on its platforms. Derana is synonymous with cutting edge innovative and fresh entertainment content, and has been recognised for delivering the most ethical and unbiased news and current affairs content.

Derana’s sister brand Ada Derana has won many accolades as the best news provider, reaching out to people via multiple platforms including text alerts and a real-time updated news portal. In a cluttered maret, Ada Derana has today become the standard of ethical and unbiased news reporting.

With a corporate objective of “Purpose Beyond Profit”, Derana operates not only terrestrial television, radio and digital portals but also uses its influence to spearhead large scale social transformation initiatives that meet national needs. Among them, are programs such as ‘Manusath Derana’ which has championed the cause of chronic kidney disease prevention, care and support; the ‘Derana Daruwo’ scholarship program for children of CKD affected families; the ‘Lassana Derana & Manusath Derana’ keeping Sri Lanka clean initiative and ‘Pivithuru Derana’, a drive to plant one million trees.

The LMD magazine confers the ‘Most Respected’ titles following a rigorous and comprehensive research mechanism undertaken by independent parties.