Kelani Cables conferred two awards at SLIM Brand Excellence 2019

Tuesday, 31 December 2019 02:08 - - {{hitsCtrl.values.hits}}

Kelani Cables PLC, Sri Lanka’s number one brand in secure electrical and communication cables bagged two awards at the 18th edition of the ‘SLIM-Brand Excellence – 2019’ held at Shangri-La, Colombo.

‘B2B Brand of the year’ (Gold Award) and ‘CSR Brand of the year’ (Bronze award) are the two categories that brought Kelani Cables awards.

The award ceremony is conducted annually by Sri Lanka Institute of Marketing (SLIM) to recognise outstanding corporate brands in the Sri Lankan marketplace.

It is significant that Kelani Cables been conferred with the above awards also at previous SLIM Brand Excellence award ceremonies.

Kelani Cables Director/CEO Mahinda Saranapala, expressing his views on this victory said Kelani Cables being Sri Lanka’s number one brand in secure electrical and communication cables winning two prestigious awards once again at ‘SLIM-Brand Excellence – 2019’ is significant.

“We engage in CSR activities as a constant practice and priority is placed on education, providing world-class knowledge to electricians and also to promote preserving environment. Our company also nurtures diversity. We help our diversified businesses and other green-oriented and socially responsible companies.

“The two Silver awards conferred to us signify our corporate social responsible nature and the hard work we do to satisfy our customers’ needs and wants. I salute with heartfelt gratitude all Kelani Cables workers who strive to provide superior products and an excellent customer service at this special moment of glory,” said the CEO.

Kelani Cables General Manager Marketing Anil Munasinghe said: “Kelani Cables is very concerned about the standards of its products. Many local companies dedicated to provide customer satisfaction rely on the products of Kelani Cables. Superior quality of our main product, Kelani cables wire and other products in the portfolio have made companies successful and houses, industries and buildings secure. With these Silver awards SLIM has recognised Kelani Cables as a socially responsible entity.”

Kelani Cables Brand Development Manager Channa Jayasinghe said Kelani Cables is the most preferred brand in secure electrical and communication cables among the construction and projects spheres in the country and ‘SLIM-Brand Excellence – 2019’ Silver awards endorsed that fact.

“This recognition came our way at the ‘SLIM Brand Excellence – 2019’ for our dedication towards providing the best products to customers. Our products have superior standards and they are diversified to satisfy varied customer needs. Our product development strategies add value to the total process. ‘SLIM-Brand Excellence – 2019 Gold and Bronze awards encourage and motivate us to strive harder to add more value to our service to the nation,” he said.